Fragranze 2025 in Florence, Italy

The international trade fair for the perfume and cosmetics industry, Fragranze, will be the ideal platform for beauty market professionals.

FRAGRANCE – one of the most grandiose events in the perfume industry will present the best perfumers of the country. Italian brands, together with foreign manufacturers, captivate the public with exquisite scents: classics and completely new scents are brought to the Fragranze exhibition. Professionals will appreciate the choice, learn about perfume fashion trends and acquire useful contacts. The exhibition will have three thematic sections: Fragrance: perfumes and aromas created according to centuries-old traditions. Spring: territory reserved for new names, for fragrance lines from for young brands that make their debut on the international stage. Charms (Charms) – the world of accessories, jewelry, scarves, personal and household items. New products in the cosmetics industry, perfumes, skin care products, as well as various raw materials and components, packaging materials.

Inquire about building a stand at Fragranze