When you attend an expo, a few seconds is all it takes to make a lasting impact of your booth. The right conference giveaways can do more than attract attention — it can start conversations, build relationships,
Different types of stands play a key role in successful exhibitions. From bare space in exhibition and shell scheme stall options to modular event stand systems and
Trade shows are where pipeline is won or lost, and exhibition lead capture is the difference between a busy booth and real revenue. This guide distills practical, data-backed tactics for collecting leads at trade shows—from workflow design to
Applications tailored to the needs of exhibition participants greatly facilitate navigation and the obtaining of necessary information during the event.
Trade shows in 2025 are more competitive than ever, with brands fighting for just a few seconds of attention from visitors walking by. Your exhibition stand design is no longer just a backdrop – it’s a marketing tool, a brand ambassador, and the first impression your business makes on potential customers.
Have you ever wondered why participation in exhibitions remains a relevant marketing tool in an era of rapid development of cheaper digital promotional tools? Furthermore, the number of participants and exhibitions is growing every year.
Suppose your company is planning to take part in an international trade show. It already has a reliable exhibition stand contractor who will realize the pre-approved design of the exhibition stand. It is time to plan meetings at the exhibition stand during the event. Likewise, it is good if the company is not the first year on the market and not the first time it takes part in exhibitions. What about those companies that are new to either of the two?
There is an excellent tool for accomplishing the task at hand. In this article, I will reveal some secrets of working with it so that you can spend your time productively at a trade show.
Read moreYour company wants to participate in a trade show and you have been put in charge of providing and organizing the event. After the initial horror of being responsible for such a large-scale event passes, the question arises: “How to build an exhibition stand. Judging by the fact that you’re reading this article, you’ve started a Google search for “Ready or complete guide to build an exhibition booth.” We’ve been waiting for this, so we’ve prepared exactly what you’ve been looking for.
Read moreThe cost of an exhibition stand depends on its size and the materials that exhibitors plan to use in the construction. This is only the price to build the trade booth. This central part of the general cost of an exhibition is only 60% of the total cost estimate for the event. So, how much does it cost to build an exhibition booth?
Each company determines its budget for exhibiting. Usually, future cost estimates are generated based on spending in previous periods, adjusted for inflation and wage increases. After the responsible department has formed a budget for the Messe, marketers do the preparatory work and start looking for the exhibit contractor.
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