ESBAU, exhibition stand contractor, offers stand design services for all types of structures. Are our stand design ideas stereotypical? No. We prefer to work with creative stand designs. However, it all depends on your specific objectives and budget. We believe that every company is unique. Therefore, a bespoke exhibition stand should preserve your uniqueness as much as possible in a huge exhibition center. A booth with a reception desk and three plain walls is unlikely to attract visitors. Exhibit with passion with us!

Are you looking for a custom exhibition stand design? We offer booth design and rental!

Trade Show Booth Portfolio

exhibition stand for the supreme kids exhibition

EXHIBITION STAND FOR THE SUPREME KIDS EXHIBITION

★★★★★
210 m² | Munich | Germany
construction of an exhibition stand at living planet symposium 2025

CONSTRUCTION OF AN EXHIBITION STAND AT LIVING PLANET SYMPOSIUM 2025

★★★★★
65 m² | Vienna | Austria
design and construction of a temporary showroom in düsseldorf for retail

DESIGN AND CONSTRUCTION OF A TEMPORARY SHOWROOM IN DÜSSELDORF FOR RETAIL

★★★★★
350 m² | Dusseldorf | Germany
individual exhibition stand in austria for the era congress

INDIVIDUAL EXHIBITION STAND IN AUSTRIA FOR THE ERA CONGRESS

★★★★★
65 m² | Vienna | Austria
custom exhibition stand built in vienna

CUSTOM EXHIBITION STAND BUILT IN VIENNA

★★★★★
90 m² | Vienna | Austria
creating an eye-catching booth at food fair in france

CREATING AN EYE-CATCHING BOOTH AT FOOD FAIR IN FRANCE

★★★★★
128 sqm | Paris | France
View our full portfolio of stands View the Portfolio

Exhibition Stand Design Elaboration For International Companies

If a company is a leader in its market or specific niche, it has to stand out from the crowd with its stand designs. This is an unspoken rule of every leader: reinforce their positions with a catchy brand demonstration. That is why exhibition display design has a clear and understandable task: anchor the brand’s positions and demonstrate its advantages. Usually, a company chooses out of a few stand designs. The winning exhibition stand design clearly shows the company’s values and market position.

Exhibition booth design and the following exhibition stand project management for the upcoming trade show are the challenges and exciting tasks for us. Providing custom exhibition stand design services, we guarantee that we can surprise you with the stand design and its functionality for your colleagues and visitors. Besides our main exhibition project management job, we also offer you various tools for increasing involvement in your event due to different marketing activities. Custom exhibition booth design and build occur after the design is agreed upon, and the contract is signed. Cooperation with your sales and marketing department helps evaluate international exhibition participation results. Use every possibility to sign new contracts and find prospective partners. 

Event Booth Design Tips

What Trade Show Booths We Build

Custom exhibition
stand

Modular exhibition
booth

Sustainable
booths

Country
Pavilion

Double-decker
stands

Are you looking for a qualified team for installation and dismantling the expo stand? Get your objective with us—we offer both booth design and rental!

Comprehensive Exhibition Stand Builder  Services for Expo

Successful participation in an exhibition begins with the right visual impression. It is the design of the stand that determines whether a visitor will stop by your brand or walk past. In today’s conditions, a tradeshow booth design company does not just create attractive designs—it transforms a brand into a three-dimensional space that tells a story, attracts, and sells. A professional exhibit design firm takes into account every nuance, including audience behavior, corporate identity, visitor route, and emotional perception of materials. Such stands distinguish companies from competitors and create a lasting impression. In this article, we will consider the key principles of effective stand design and tips that will help you choose a trade show exhibit design company that will turn your idea into spatial reality.

Exhibition Stand Design That Draws Crowds and Converts Leads

For an exhibition stand to not just occupy space, but to truly work — to attract attention, stop people, and transform interest into contacts — a strategic approach to design is necessary. A modern exhibit design company focuses on visitors in every aspect of creating a space.

Layout planning should be built with the flow of people in mind, incorporating open corners, logical zones for product demonstrations, and interactive entry points. The easier it is for a person to enter, understand, and leave contact, the more effective the stand will be. A leading booth design company always adapts the architecture to the behavioral patterns of the audience.

However, the appearance is only part of the formula. The use of immersive solutions — such as lighting zoning, background sound, interactive panels, or AR applications — transforms the stand into a stage, and the product into the main character. Such solutions are offered by experienced exhibition design services that understand how to immerse the visitor in the brand story.

When not only the visuals work, but also the sensors, the stand becomes unforgettable. A trade show exhibit design company that combines functionality with emotion, creating a space that not only attracts but also converts.

Our Booth Design Process—From Sketch to Photorealistic Render

A successful exhibition booth starts with a deep understanding of your brand. That’s why a trade show design company doesn’t start with blueprints, but with dialogue. The first stage is brand discovery workshops, where we explore your goals, target audience, values, and competitive landscape. This allows us to create a concept that not only looks good, but also speaks your language.

The exhibition booth design company team then offers several architectural approaches:

  • Custom designs—for maximum visual impact.
  • Modular solutions—for flexibility and reusability.
  • Hybrid options—a balance of budget, style, and functionality.

After agreeing on conceptual solutions, we move on to the visualization stage. This is where exhibit design services demonstrate the full power of modern technologies:

  • Our booth design company creates photorealistic 3D renderings of the stand with lighting, color, and textures.
  • We conduct VR walks so you can “walk” through the stand even before it is built.
  • Our trade show design company adds animations of visitor movement to simulate the load.

This approach enables you to evaluate not only the form but also the functionality, down to the smallest details.

By collaborating with a trade show design firm that provides professional exhibit design services, you gain not only a visually appealing space but also a well-planned business investment. Thanks to high-quality exhibition stand design services, you can confidently approve the final design even before entering the venue.

Design Trends—Sustainable, Modular, Immersive

Modern exhibition design has long gone beyond simple decor. Today, brands strive to achieve more: sustainability, functionality, and an emotional connection with their audience. That is why three key directions are shaping the new generation of stands: a green approach, modularity, and full immersion.

First of all, sustainability has become not just a buzzword but a mandatory component of most exhibition stand design services. Companies are increasingly choosing environmentally friendly materials, such as recycled aluminum, wood from certified forests, and non-toxic paints. Using zero-waste principles means that all stand components are either reused or recycled. This approach of a tradeshow booth design company not only reduces the environmental impact but also enhances the brand image in the minds of modern visitors.

The second trend is flexibility through modularity. Booth design services are now focused on creating stands that can be easily adapted to different formats and areas. Modular systems of an exhibit design firm allow you to reconfigure the same booth for multiple events by changing only a few elements or decor. This significantly reduces costs in the long run and speeds up logistics.

The third trend is creating immersive experiences through technology. Trade show booth design services are increasingly incorporating AR/VR solutions, touch panels, and real-time 3D modeling. Interactive touchpoints engage visitors and help a brand tell its story through experiences rather than words. Immersion allows you not only to capture attention but also to hold it, creating a deeper connection.

An exhibition stand design agency that combines these three approaches—sustainability, adaptability, and emotional engagement—provides truly relevant trade show booth design services. As a result, brands receive not only a visual representation but also a strategic tool for interaction.

Trends change, but the key remains the same: booth design services that combine brand values with technology and a responsible approach will always have an impact.

What Our Satisfied Customers Say

You can get testimonials from our clients any time you want. According to your needs, we will offer the proper way to get the info. Our team of professionals is confident that we can provide you with a turnkey exhibition stand. Your exponents will stand out brightly at shows in Europe and around the world.
5.0
Based on 71 reviews
powered by Google
Artem Dobrov
18:17 14 Mar 25
I'm very happy to work with Esbau, their work is inspiring and attractive!
Roman Fizruk
19:08 07 Mar 25
Esbau did the design for us together with a customized exhibition stand in Berlin, thank you guys for such a great experience.
Anastasiia Serhiienko
16:08 03 Mar 25
I had the pleasure of working with ESBAU on two country pavilion projects (in Italy and Türkiye). Their professionalism, expertise, and creative approach were exceptional. Even under tight deadlines and high-pressure situations, they delivered outstanding results. Their communication was seamless, and their support was invaluable.

I highly recommend ESBAU to anyone seeking top-tier, creative stand builders.

Svitlana, Anton, and Yevheniia, I wish you and your company all the best! Good luck!
Andrew Mayer
11:47 19 Feb 25
We ordered an exhibition stand from Expo Stand Builders - everything went perfectly! The design was well thought out, the installation was fast, and the quality was top notch.
Susana Kraken
16:03 15 Feb 25
Very responsible guys, the design for our exhibition stand was great and represented us brightly at the Milan exhibition
JamesParf
19:00 01 Feb 25
Very glad to cooperate in Paris) We will be glad to meet at the next exhibitions and work together!
Oleh
13:57 29 Jan 25
The company made a cool exhibition stand for us with an individual design. Thank you for your work!
Kati Orló
16:00 17 Jan 25
Esbau did a small customized exhibition stand for me. We were small but noticeable and attracted a lot of people, thank you!
Juliya Tomasova
17:32 11 Jan 25
I’m recommend it!Did a pretty good job on my design,there were some problems but everything was resolved very quickly and masters!
Tima Tarasov
20:51 08 Jan 25
I will definitely work with you every year from now on! Thank you for doing such a good job, we are very satisfied.


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FAQ

What deliverables are included in the design package?

Mood boards, colour palettes, 3D renders, a technical plan with power & rigging points, and a fixed-price build quote—ready to submit for organiser approval.

What types of stands can be created by an exhibition stand builder?

Exhibition stand builder ESBAU can create a variety of stands tailored to different needs, including modular and bespoke exhibition stands, and rental options. Bespoke exhibition stand design allows for unique creations that align with a brand’s identity, while modular exhibition solutions cater to specific requirements of the venue and exhibitor. Additionally, rental stands offer a cost-effective alternative for those who participate in multiple trade shows without the need for permanent structures.

How does the design process work for an exhibition stand?

The design process for an exhibition stand typically begins with an initial consultation with the design team to discuss the exhibitor’s objectives and preferences. Following this, the designers will create a series of concepts, which include 3D design of your stand to provide a visual representation of the final product. Once a design is approved, we will begin construction, ensuring every detail aligns with the agreed-upon specifications. Throughout this process, transparency and communication are maintained to ensure the project meets the established objectives.

How many design revisions are allowed?

Three full rounds of revisions are included; minor tweaks (logo position, colour swatch) can be handled any time before production files lock.
Any questions left?
Ask them in chat…

 

https://expostandbuilders.com/exhibition-stand-design

WE PROVIDE BESPOKE EXHIBITION STAND BUILD FOR EXPOS

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