Antalya Tourism Fair 2025 in Antalya, Turkey

Antalya Tourism Fair 2025 — an industry summit where hotel chains, tour operators, airlines, and technology services meet with travel product buyers on a single platform.

The upcoming edition will take place at Antalya Expo Centre ANFAŞ, Antalya, Turkey. Organizer — GMT Fuarcılık (GM Center).

Video about Antalya Tourism Fair: atmosphere and pace

A short video helps understand why negotiations at ATF have a “fast pace” and a high percentage of valuable contacts.

History of Antalya Tourism Fair: how the fair became a focal point

The first events under the Antalya Tourism Fair brand started in 2019, and from 2019 to 2024, they attracted over 1,000 exhibitors, more than 10,000 travel agencies, and nearly 100,000 professional visits in total.

ATF has established itself at ANFAŞ and developed a “signature” program with thematic tracks (ATF-HEALTH, ATF-TECH, ATF-AIRLINES, and more), as well as the Last Minute Fair concept with ready-to-go stands for quick market entry.

About the Antalya Tourism Fair 2025 event: format and audience

Topics — accommodation, tour operator and DMC services, aviation and charter programs, health & sports tourism, digital marketing, IT solutions for sales, insurance, and fintech for tourism.

Format — B2B exhibition with a business program, workshops, presentations, and pre-scheduled meetings. In 2025, over 40,000 professionals from 60+ countries and 2,000 invited buyer agencies are expected.

Location — Antalya Expo Centre ANFAŞ, 15 km from Antalya’s city center and approximately 3–8 km from the airport, with ample parking and convenient transport access (tram, buses).

Advantages of Antalya Tourism Fair: why ATF stands out among other platforms

• Strong influx of “buyers”: 2,000 invited agencies and buyers, accelerating the transition from introductions to contracts.
• Dynamic markets: focus on Europe, the UK, CIS, Balkans, Middle East, and Turkey’s domestic market — all under one roof.
• Deal-driven platform: ATF traditionally announces partnerships for the next season, with a business schedule built around one-on-one meetings.
• ANFAŞ infrastructure: up to 40,000 m² of indoor exhibition space and over 60,000 m² of total exposition — enough for brand zones and content stages.
• All-inclusive service for exhibitors: standard turnkey stands, setup, internet, catering, and a unified concept — so your team can focus on negotiations.

Six prominent companies at Antalya Tourism Fair 2025

• Rixos Hotels. Showcases high-end accommodation and sports events (including sports camps) as drivers of seasonal demand. At ATF, the brand actively engages with premium-segment buyers and MICE.
• SunExpress. A joint venture of Turkish Airlines and Lufthansa — a key player in charters and regional routes to Antalya. At ATF, it discusses seasonal programs and joint marketing campaigns with hotels and tour operators.
• Corendon. A group with an airline and its own hotels in Turkey — a rare case of vertical integration. At their stand — packaged solutions and debriefs on destination performance.
• Barut Hotels. One of Antalya’s most recognizable chains in the upper-mid and luxury categories. At ATF, the team negotiates guaranteed blocks and fam trips for agencies.
• Limak Hotels. A major Turkish chain with strong positions in family and conference segments. At the fair — early booking conditions and joint promotions with tour operators.
• Pegas Touristik. A leading supplier of tourist flow to the Mediterranean. At ATF, the company aligns flight programs and accommodation quotas with partners.

These brands are regularly featured in ATF’s participant and sponsor lists and have been working with the platform for years — from airlines and tour operators to flagship hotels.

Product and service categories at Antalya Tourism Fair

• Hotel chains, apart-hotels, all-inclusive resorts, boutique properties.
• Tour operators, DMCs, and incoming companies.
• Airlines, charter programs, aviation brokers.
• Health & sports tourism: clinics, wellness centers, sports events, and camps.
• IT and marketing: CRM, booking systems, metasearch engines, analytics, sales automation.
• Insurance, payments, and fintech for tourism.
• Transport and transfers, excursion operators, theme parks, yachts, and sea tours.

Recommendations for visitors

• Pre-schedule meetings via the ATF WORLD app and personal account — slots at key stands fill up quickly.
• Plan your pavilion route with extra time: hotel groups and tour operators often hold additional presentations right at their stands.
• Transport: trams and city buses to ANFAŞ are convenient, plus ample parking for personal vehicles.
• Don’t miss the ATF-HEALTH, ATF-TECH, and ATF-AIRLINES master zones — they feature practical case studies for the next season.
• Best time for targeted negotiations — early morning and the last hour of the day; reserve midday for “spontaneous” meetings.
• Dress code “business light”: expect a lot of walking between halls, wear comfortable shoes, and bring a phone charger — you’ll make plenty of contacts.

How to participate in Antalya Tourism Fair 2025 as an exhibitor

Steps: submit an application, choose space and package (pavilion/turnkey), arrange setup and technical services, logistics, insurance, and prepare your team for nonstop negotiations.

Need a turnkey setup? Engage ESBAU — the company will design and build a stand of European quality, handling setup, graphics, and on-site support.

Have your own design but short on resources? ESBAU will execute your project, manage production and delivery, and, if needed, offer stand rental with quick brand adaptation.

Testing the platform? Consider renting a modular stand from ESBAU with furniture and a media zone — a quick start at Antalya Tourism Fair 2025 without extra costs.

Practical information

• Location: Antalya Expo Centre ANFAŞ, Antalya, Turkey.
• 2025 expectations: 40,000+ professionals from 60+ countries and 2,000 invited buyer agencies.
• Venue: up to 40,000 m² of indoor exhibition space, over 60,000 m² in total.
• Transport: tram and bus lines to ANFAŞ, parking for 1,400 vehicles.