E-commerce Berlin Expo 2026 in Berlin, Germany

E-commerce Berlin Expo 2026 is a major B2B event for online retail and digital teams, bringing an exhibition and a conference together under one roof. From 2026, the expo will take place at Messe Berlin and is positioned as one of Europe’s most dynamic e-commerce events.

Organisers announce more than 14,000 professional visitors, around 340 exhibitors from dozens of countries, and roughly 150 speakers across four stages and about fifty hands-on workshops.

This isn’t a generic IT conference—it’s a focused marketplace for e-commerce: marketplaces, brands, logistics, payments, marketing, MarTech and AI solutions meet face to face to discuss what online commerce will look like tomorrow.

Video about E-commerce Berlin Expo

The best way to feel the expo vibe is through the aftermovie: a packed venue, steady foot traffic between booths, live talks, and familiar logos at every turn.

Who should attend E-commerce Berlin Expo

The exhibition + conference format is built for people who truly move digital commerce forward—and make decisions on strategy and budgets.

• Executives and owners of online stores, D2C brands, and marketplaces responsible for revenue growth and expansion into new markets.
• E-commerce directors, CMOs, Heads of Performance, and CRM leads looking for fresh acquisition and retention tools.
• Digital and IT leaders, product owners, CTOs, and platform architects responsible for building and scaling e-commerce infrastructure.
• Representatives of logistics and fulfilment providers, delivery services, payment platforms, and BNPL solutions.
• B2B vendors for analytics, personalisation, CDP, ESP, AdTech and AI.
• Consultants, agencies, and integrators helping brands and retailers implement complex e-commerce solutions.

If your day-to-day is about increasing LTV, improving conversion, speeding up delivery, and lowering cost per order, E-commerce Berlin Expo gives you a rare chance to gather maximum ideas and contacts in just two days.

The story of E-commerce Berlin Expo: from a local event to a European hub

The first edition of E-commerce Berlin Expo took place in Berlin in 2016. Since then, the event has been held annually and has grown from a local initiative into a key fixture on the European e-commerce map.

By 2020, the expo had already scaled up significantly: around 7,278 visitors and 176 exhibitors, firmly securing its place in the industry calendar as a must-attend event for the German and international market.

In 2024, the event at STATION Berlin welcomed more than 17,000 attendees and over 280 exhibitors—from global platforms to niche providers. In 2025, the ninth edition was held: for the first time, the expo expanded to two days and hosted around 12,000 participants and roughly 300 service providers— effectively, nearly the full DACH e-commerce landscape.

2026 is the 10th anniversary edition and a milestone step up in scale: E-commerce Berlin Expo moved to Messe Berlin, giving organisers and participants more space for booths, stages, and networking.

Scale and advantages of E-commerce Berlin Expo 2026 at Messe Berlin

The move to Messe Berlin is more than a new address— it’s a leap forward in scale and opportunities.

• More than 14,000 professional visitors are expected from Europe and other regions worldwide.
• Around 340 exhibitors: from major brands and marketplaces to SaaS platforms, logistics operators, and niche startups.
• 150+ speakers and 4 stages, supported by roughly 50 workshops, focused on real cases—not just “high-level” talk.
• A two-day format that lets you pace yourself: dedicate one day to the expo floor, and the other to talks and workshops.
• A larger, more spacious venue at Messe Berlin, designed for big crowds and large booths, including interactive zones and live demos.
• Free entry for retailers and brands, increasing the share of hands-on e-commerce practitioners among visitors.

As a result, E-commerce Berlin Expo 2026 at Messe Berlin becomes more than a conference— it’s a major annual market meet-up where, in two days, you can solve dozens of questions around tech, partnerships, and growth strategy.

Well-known exhibitors at E-commerce Berlin Expo

One of the expo’s biggest strengths is its line-up. Over the years, the booths and stages have featured leading players in online retail, logistics, payment solutions, and technology. Below are six brands that many people travel to Berlin to meet.

Deutsche Post & DHL

Deutsche Post & DHL is one of the key logistics partners for European e-commerce. At E-commerce Berlin Expo, the company showcases delivery solutions for B2C and B2B, cross-border shipping, last mile, and returns.

For online retailers, the DHL booth is a chance to discuss SLAs, pricing, integrations, and joint marketing programmes that help speed up delivery and reduce operational costs.

Amazon Freight

Amazon Freight uses the expo to showcase its business freight service. The team demonstrates how Amazon’s infrastructure and technology can be used not only inside the marketplace, but by external players as well.

At the Amazon Freight exhibition stand you can discuss routes, pricing models and ways to integrate logistics into the supply chain of e-commerce companies.

Alibaba.com

Alibaba.com attends E-commerce Berlin Expo 2026 as a global platform for wholesale sourcing and B2B commerce. Representatives share opportunities for European brands and retailers in importing, distribution, and launching cross-border projects.

For companies looking to expand their assortment or find manufacturers, meeting Alibaba.com is a good way to build direct dialogue with Asian suppliers and understand how to work with the platform’s marketplace tools.

SAP

SAP is a strong presence at the expo as a technology partner for enterprise e-commerce. The company presents SAP Commerce, CX, and analytics tools that help major retailers and brands connect offline and online channels.

At the SAP booth, you can see real omnichannel case studies and discuss platform architecture in terms of scalability and resilience.

TikTok

TikTok at E-commerce Berlin Expo focuses on social commerce: short-form video, creator content, and native shopping. The team shares ad tools, campaign formats, and examples of brands already using TikTok to drive sales.

For marketers, it’s a chance to ask direct questions about targeting, attribution, and how to connect performance ads with influencer marketing.

Zalando

Zalando takes part both as a major marketplace and as a source of practical expertise in fashion e-commerce. On the E-commerce Berlin Expo 2026 stages, the team talks about working with brands, expanding the marketplace model, and using data for personalisation.

For manufacturers and brands, meeting Zalando is a chance to understand what a large marketplace expects from partners and how to build a smart presence strategy on platforms like these.

What products and services exhibitors showcase at E-commerce Berlin Expo 2026

The expo floor is built around the core building blocks of the e-commerce ecosystem. It’s not “tech for tech’s sake”—every exhibition stand solves a real problem for digital business.

• Platforms and technology solutions: e-commerce platforms, headless and composable architectures, CMS, PIM, OMS, ERP integrations.
• Marketplaces and sales channels: global and niche marketplaces, marketplace integration solutions, feed management and assortment control.
• Payments and fintech: online payment providers, BNPL, antifraud, multi-currency checkout and subscription billing solutions.
• Logistics and fulfilment: 3PL and 4PL providers, last mile, returns, cross-border logistics, warehouse automation and fulfilment-as-a-service.
• Marketing and customer engagement: ESP and CDP, personalisation platforms, social marketing tools, affiliate and influencer solutions, loyalty platforms.
• Analytics and AI: BI systems, predictive analytics, dynamic pricing, recommendations, chat and voice bots.
• Cross-border and localisation: services for content localisation, language and currency support, tax and legal services for international commerce.
• Hosting and cloud: cloud infrastructure, managed hosting, CDN, security, solutions for fast scaling during peak loads.

With this breadth, one visit can help you assemble a complete stack—from platform and payments to logistics and marketing.

Tips and practical hacks for visitors to E-commerce Berlin Expo

To turn two days at Messe Berlin into concrete outcomes, it’s worth doing a bit of prep in advance.

• Register online and install the official app: it’s the easiest way to browse exhibitors, schedule meetings, and navigate the halls.
• Build a priority booth list: pick 10–15 companies per area (platform, logistics, marketing, payments) and pin them on your map.
• Plan talks ahead of time: popular sessions fill up fast, so it helps to flag key presentations early and align them with meeting slots.
• Use networking zones and lounges: some of the best conversations happen not at a booth, but in the coffee line or in dedicated meeting areas.
• Bring specific questions: the sharper your ask (for example, “how to cut time-to-market when launching new countries”), the more useful your vendor conversations will be.
• Review at the end of the day: capture which solutions truly stood out, and who you should continue talking to after the expo.

A smart approach is to send a small team to E-commerce Berlin Expo: one person focuses on tech, another on marketing, and a third on logistics and finance. That way you capture more valuable contacts and insights.

How to become an exhibitor at E-commerce Berlin Expo 2026 at Messe Berlin

You can participate as an exhibitor by submitting an application via the official E-commerce Berlin Expo website. Companies can choose from a hall map with booth categories: Startup, Hot, Super Hot, Prime, Ultra, Grand, Premium Grand, Island— pricing and location depend on the selected format.

The exhibitor process typically includes:

• selecting a booth on the interactive floor plan and placing a preliminary reservation;
• confirming the order and signing an agreement with the organisers;
• paying the participation fee and getting access to the exhibitor dashboard;
• uploading your company description, logos, and information for the catalogue and app.

Organisers provide previous-year stats, a media kit, technical regulations, and deadlines for build-up and freight delivery, helping you plan your budget and logistics well in advance.

Booth design and build for E-commerce Berlin Expo 2026 with ESBAU

In the Messe Berlin halls, visitor attention is expensive: hundreds of brands, bright screens, interactive demos. To make sure your booth doesn’t get lost in the noise, your concept and zoning need to be planned carefully.

A practical option is to entrust booth design and delivery to ESBAU, a team specialising in exhibition stand construction across Europe. They help adapt the space to your product— whether it’s a SaaS platform, a logistics service, a payment solution, or a marketing agency.

ESBAU can offer both a custom exhibition stand with distinctive architecture, and a modular rental solution with bold branding. A custom build suits companies aiming for a strong visual impact and long-term market presence, while an exhibition stand rental format is ideal for testing E-commerce Berlin Expo or managing budget with more flexibility.

A well-designed booth with comfortable meeting areas, demo screens, and clear navigation strengthens every conversation: visitors understand your expertise faster, and your team can turn interest into concrete deals and pilots more easily.