Hannover Messe 2025 in Hanover, Germany

Hannover Messe 2025 — Europe’s largest platform where manufacturing, energy, and digital technologies converge into a real “industrial cockpit”.

The upcoming exhibition will take place at the Hannover Messe complex, Hanover, Germany. It’s a week when demos come to life, and solutions are evaluated in real-time — in front of clients and partners.

History of Hannover Messe: How the Fair Became a Global Standard

The fair’s early days trace back to 1947, when it was called Exportmesse, aiding the launch of exports and industry in post-war Germany.

Over the years, the project evolved into a global industry showcase: from record-breaking pavilions to partner countries and breakthrough themes — 5G, AI, hydrogen, digital twins. Today, Hannover Messe is a magnet for technology leaders and startups.

About the Hannover Messe 2025 Event

Exhibition themes: industrial automation and sensors, robotics, cloud and edge computing, industrial AI, OT cybersecurity, digital platforms and twins, hydrogen, and energy transition.

Format: multi-pavilion exposition, thematic conferences, workshops, startup pitches, guided tours, one-on-one meetings. Organizer — Deutsche Messe AG.

Latest exhibition stats: over 130,000 visitors from ~150 countries and around 4,000 exhibitors — a hub where connections quickly turn into deals.

Advantages of Hannover Messe 2025 Over Other Industrial Events

• Vast infrastructure: Hanover’s exhibition center is one of the world’s largest, with over 390,000 m² of indoor space, 24 pavilions, open expo areas, and a congress center.
• Strong international traffic: tens of thousands of industry professionals, executives, integrators, R&D, and procurement specialists — a short path from interest to pilot.
• Hype-free agenda: real-world implementations of industrial AI, energy efficiency, and end-to-end digitalization — with measurable impact.
• Product stress-test: compare solutions side-by-side with global industry leaders.

Notable Hannover Messe 2025 Participants: Who Sets the Tone

• Siemens. Major booth in Hall 9 — showcasing an end-to-end digital factory, the open Siemens Xcelerator ecosystem, and joint partner cases. Press briefings and live demos show how to connect the shop floor, cloud, and AI into a single process.
• Microsoft. Industrial AI in action: from Azure for manufacturing data to Copilot for engineers. At Hall 17, G06 — partner showcases and practical scenarios for operational optimization.
• Amazon Web Services (AWS). Large booth in Hall 15, D76 with zones for solutions: engineering and design, smart manufacturing, smart products, sustainability, and supply chains. Focus — rapid analytics deployment on the production line and cloud scalability.
• Bosch Rexroth. In Hall 6, D26 — open automation, advanced hydraulics, drive technology, and AI services for maintenance. Strong case studies for assembly lines and mobile robotics.
• Schneider Electric. Hall 11, C52 — energy efficiency, software automation, digital substations, and EcoStruxure. Guided tours and live demos translate sustainability into profit metrics.
• SAP. Hall 15 — “top-floor-to-shop-floor”: integrating planning and execution, Business AI, supply chain management, and real-time operations. Demonstrates how data bridges the shop floor and business layer.

Video: Hannover Messe 2025 Atmosphere in 2 Minutes

If you’re choosing one exhibition per year, this video captures the scale and density of technologies.

Solution and Technology Categories at Hannover Messe

• Automation and sensors: PLCs, drives, control systems, machine vision.
• Robotics and intralogistics: AMRs, manipulators, sorting, warehouse systems.
• Digital platforms: cloud and edge computing, data integration, digital twins.
• Software for manufacturing and business: ERP, MES, PLM, quality analytics, OEE, Business AI.
• Energy and sustainability: hydrogen, renewable generation, energy management.
• Additive manufacturing and new materials, industrial 3D technologies.
• OT and critical infrastructure cybersecurity.

Visitor Tips: How to Maximize Your Hannover Messe 2025 Experience

• Download the app: tickets, favorites, pavilion maps, and meetings sync with your personal account.
• Plan your “demo route”: key showcases are often in pavilions and workshop zones, not main stages.
• Use shuttles within the complex — saves time and energy.
• Schedule meetings in advance: industry leaders have tight schedules, with built-in networking tools available.
• Time “windows”: early mornings and the last hour of the day are ideal for targeted talks.
• Inclusive services: accessible environment and support for visitors with limited mobility.

How to Participate at Hannover Messe 2025 as an Exhibitor

The process is straightforward: submit an application, choose a thematic zone and booth size, order technical services, handle logistics, and set up/insure. Bring demos that showcase your value with numbers — the audience here appreciates it.

Need a turnkey booth? Engage ESBAU, a European booth builder: design, production, setup, graphics, and on-site support.

Have a concept ready? ESBAU can execute your design, handle booth production and logistics, and offer booth rentals with quick brand customization if needed.

Testing the market without major investment? Consider renting a modular booth from ESBAU with a media zone and furniture — a fast start at Hannover Messe with clear lead generation economics.

Practical Information

• Location: Hannover Messe, Hanover, Germany.
• Format: B2B exhibition, conferences, workshops, guided tours.
• Venue scale: ~392,000 m² of indoor space, 24 pavilions.
• 2024 results: 130,000+ visitors, ~4,000 exhibitors.