VeggieWorld Munich 2025 in Munich, Germany

VeggieWorld Munich 2025 is Germany’s most recognizable platform for plant-based food, cosmetics, and eco-product brands, where sales and community meet face-to-face.

The next exhibition will take place at MTC world of fashion, Munich. Since 2016, VeggieWorld Munich has consistently brought together local and international brands right here in the “taste – discuss – buy” format.

History of VeggieWorld Munich: how the event became a hub for the vegan scene

The VeggieWorld series started in Germany in 2011 and has grown into the largest lineup of festivals/exhibitions for the vegan lifestyle in Europe. The Munich edition appeared in 2016 and quickly became a must-visit stop for producers, restaurant concepts, and zero-waste initiatives.

At the MTC venue, year after year, a rich program takes place: tastings, a stage with lectures and cooking shows, interactive workshops — everything that drives demand and helps brands gather direct feedback.

Video: the VeggieWorld Munich vibe in a couple of minutes

A short video from past editions shows why tastings work better than any promo text.

About VeggieWorld Munich 2025: format and how it benefits businesses

Focus: plant-based food and drinks, meat and dairy alternatives, cosmetics without animal ingredients, ethical fashion, household eco-products, and digital services for D2C sales.

Format: a two-day B2C/B2B exhibition with live sales at stands, tastings, a catering area, and a stage where brands talk about recipes, packaging, and sustainability.

Venue address: mtc world of fashion, Haus 1, Ingolstädter Straße 45, 80807 München. Easy access from the city center and the airport, near U2/U8 (Frankfurter Ring) metro and bus 177 — logistics without hassle.

Advantages of VeggieWorld Munich: numbers that help you sell

• Proven traffic: on average, 5,000–8,000 visitors per edition depending on the city; Munich is consistently at the top of the range.
• Fresh 2024 stats for Munich: 102 exhibitors, 4,599 entries, gross exhibition area — about 3,600 m².
• Format “dry figures → live sales”: a high share of end consumers plus industry buyers and HoReCa come to test the product live.
• Community effect: lectures and cooking shows turn the audience from “just trying” into “taking it home,” speeding up recommendations and organic reach.

Six notable participants

• Taifun-Tofu GmbH. One of the benchmark German tofu producers: from classics to flavored lines for quick cooking. At the stand, they traditionally show “from pack to pan” recipes and discuss supplies for retail and gastronomy.
• Barnhouse. Pioneers of organic granola and muesli from Bavaria. For visitors — tastings of new products and discussions of clean recipes; for buyers — stable supplies and seasonal limited editions.
• bioverde (Isana). Organic delicacies: spreads, salads, pastes, and pesto without animal ingredients. In Munich, the team focuses on freshness and short logistics within Germany.
• Dr. Goerg. Premium-quality coconut products: oil, cream, snacks, and drinks. At VeggieWorld, they discuss retail displays and recipes for plant-based baking.
• Bunte Burger. A restaurant brand from Cologne that brings its burgers and sauces to the exhibition kitchen. A great stand to see how ready-made flavors scale into retail.
• djoon. Date pralines with no compromises on ingredients. They win with emotion and a list of clean components — exactly what the Munich audience loves.

Product and service categories

• Plant-based food: snacks, sauces, desserts, fast-casual in the catering zone.
• Meat and dairy alternatives: tofu, tempeh, seitan, plant-based drinks and yogurts.
• Beverages: iced teas, coffee alternatives, functional non-alcoholic options.
• Cosmetics and care: cruelty-free products, aromatherapy, hair and skin care.
• Ethical fashion and accessories: clothing without leather and wool, upcycled brands, eco-bags.
• Zero-waste and home: reusable solutions, household eco-products, packaging.
• Services: e-commerce, payments, training, and consulting on switching to plant-based.

Visitor tips for VeggieWorld Munich

• Come early in the morning: less crowding at popular stands and tastings.
• Plan your “taste map”: select 5–7 stands for targeted testing and another 3 “on a whim” from the new brands list.
• The stage is not just for show: lectures and cooking demos help “sell” the product inside your team and to clients.
• Don’t hesitate to take ingredient lists and tech sheets: many producers prepare documents for retail/HoReCa right on site.
• Transport: U2/U8 to Frankfurter Ring + bus 177; for cars, MTC has parking spaces on-site.

How to participate in VeggieWorld Munich 2025 as an exhibitor

Steps: submit your application, choose your space (from 6 m²), order electricity/internet/water, prepare tastings and POS materials. The organizer allows direct sales at the stand — use this for instant demand testing.

Need an exhibition setup without the headache? Contact ESBAU — we will design and build a high-quality stand, handling production, installation, and on-site support.

Have your own design but tight deadlines? ESBAU will implement the project turnkey or offer stand rental with quick adaptation to your brand.

Testing the market? Consider a modular stand from ESBAU with furniture and a media zone — a quick start at VeggieWorld Munich 2025 and a clear lead generation ROI.