Great Taste of the Midwest 2025 in Madison, USA

Aug 09, 2025
1200 Grand Ave, Alton, IL 62002, USA

Food & drinks
Water

About event

The Great Taste of the Midwest International Festival is a huge event and attracts the attention of many brewers. We make it attractive to them so that it is attractive to beer lovers too. If the Brewers come, their fans will follow! Attendance is capped at 6,000 and the number of brewers is typically just over 190. Each summer we look forward to trying some of the approximately 1,400 beers that are typically displayed.

Beer education is also a big part of what we do. We love beer, we love learning about it, and we love teaching about it. We tour breweries to see how people make great commercial beer, which is fueling the current brewing renaissance here in the US. We’re hosting the Great Taste of the Midwest so you, the beer drinker, can learn about styles and breweries you’re unfamiliar with. We help other groups with their beer festivals for the same reason. We host a brewery so homebrewers can learn from each other. There’s nothing like cooking a batch as a group to encourage the sharing of techniques! Many of our members are certified BJCP judges. We hold competitions and informal judging sessions so that we can all learn more about the many nuances of taste, aroma and other characteristics of our favorite drink.

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ESBAU is not the event organizer. We are exhibition booth builders at events. For any information regarding the dates, location and conditions of participation in the event, please check the official website of the exhibition.