Different stand types strike the imagination, especially when you visit an international exhibition. A booth at an exhibition is a special construction, the purpose of which is to demonstrate the personal features of the exhibiting company and to draw attention to its products from the visitors to the event.
A stand at an exhibition is a business card of any company. Stand types and exhibition design can tell a lot about their owners. Therefore, large companies with famous brands try to make their exhibition structures stand out as brightly as possible.
To attract visitors is not the only purpose of exhibition stands. Since any exhibition is one of a company’s marketing tools, the ultimate goal at this event is to sell the company’s products.
If the exhibition space in your booth is designed with proper ergonomics in mind, then visitors are more willing to linger at your booth and are more likely to sign contracts. So, it’s time to think about your stand types.
Different types of stands for EXPO
Companies choose different types of stands depending on the goals they have for the exhibition. The types of trade show booths may also depend on the size of the space in which they want to present their services, products, or technical equipment.
Depending on whether or not you plan to use the booth you build at other trade shows, a distinction is made between stationary booths and mobile booths.
Standard exhibition stand types are most often a personal design solution, so making such a stand requires prior preparation and the involvement of many specialists. Most often, we develop an exclusive designs for this type of stand. Construction of such designs requires more time and involvement of exhibition stand construction specialists.
Production of modular stands is simpler. Such constructions are often represented by a standard set of elements and do not have an exclusive design. Emphasis is placed on their functionality and the solution of practical problems at the exhibition. Such stands are easy to imagine as a construction set-up. Modular stands are easy to assemble and can be used at other events. The cost of a standard exhibition booth shell scheme is much lower than fixed stands. Therefore, if a company has a limited budget, it is better to consider the purchase of a modular stand. Usually, it is possible to rent a booth shell scheme.
Types of stands for the trade show
The accepted classification of stationary stands:
- Custom trade show displays (bespoke exhibition stands);
- Modular stand;
- A mixed type of exhibition stands.
These types of stands always solve several tasks at the exhibition. Therefore, before proceeding to the design of such a project, managers should decide what functions the future stand will have, what should be presented at the stand, and how many managers will represent the company during the event.
Custom trade show displays
The most unusual exhibition stands present this category. The client company give freedom of choice to designers in the development of the project. Important in design is to emphasize individuality or brand name of the company. Construction of custom stands involves the use of special technology, because most often such stands have an unusual design. Expensive and unusual materials are more often used in construction.
Multi-story exhibit stands are also a kind of unusual constructions. For their construction, there are certain requirements for the company-developer.
Outdoor exhibition stands of famous brands also fall under the category of exclusive stands. Most often, these are well-known companies which represent at an exhibition a wide range of equipment, so they take up enough space for their expositions. Constructions of such companies can look like stationary multi-story buildings, it is not immediately clear that this is just an exclusive exhibition stand for a while, which will disappear immediately after the end of the event. The cost of such structures can run into millions of dollars.
All the biggest stands you have ever seen fit into the exclusive category. A huge number of people work on such projects and the turnaround time for such projects can take many months. Such booths are built to individual designs.
Standard stands (modular displays)
A typical booth that many people are used to. Such works are assembled like a construction set. They are simple to assemble, the location of some parts may change, but the essence of such a stand is simplicity and standard. Due to this, the cost of building a booth is lower than, say, the exclusive version. But if the customer wants to use expensive or unusual materials, the price for the construction can be quite high.
Standard exhibition stands, despite their name, cannot be assembled or disassembled on their own. In any case, you will need the help of a professional stand builder. On your own, you will be able to choose a design from the offered samples of modular display. You will also be able to offer your own variants of graphics.
Exhibition systems of this type allow you to reduce the time from the moment you make the decision to participate in the exhibition to signing the contract with the company-developer. Approval of the design and construction on the customer’s side is fast, as you will just have to choose one option from several offered.
Mixed types of booths
The best option when you have a limited budget but want to stand out in an ocean of competitors.
For this solution, we use a standard booth, and our designer suggests adding an element to help make your brand unique at the event. This way, we adjust the standard design and practically stay within budget. Sometimes, just using exclusive exhibition furniture at the booth can make it easier to pull it off. Multimedia exhibition designs can also make you stand out from the crowd while staying within the confines of a standard design.
Optimal for booths that don’t exceed 50 square meters.
Portable exhibition stands: types and applications
Portable exhibition stands and structures are more popular than ever, as they play an important role in company marketing, especially in the B2C sector.
You can come across mobile stands anywhere. Most often in a store, where near these kinds of constructions, cute and cuddly promoters offer you to try new food products.
Mobile stands allow you to create different expositions, depending on your needs. At the same time, the elements themselves are easy enough to assemble and transport. Classic types of mobile stands are:
- Exhibition Counters;
- Folding display boards and stands
- Pop Up exhibition stands;
- Display stands;
- Hanging signs and graphics;
- Banner stands.
Banner stands are best used at international exhibitions only if they will act as a host for the main exhibition structure and are located somewhere in a busy and crowded area. You can use them to distribute printed advertising materials if you do not plan to present your products to potential clients at the exhibition itself.
Display stands can be used to inform visitors about the location of your main stand.
Exhibition spatial intelligence
Stand types can have a variety of forms, because the imagination of designers is limitless. But a stand is limited to the space for which the exhibitor has paid. Therefore, exhibition stand designers can offer the customer only a set of limited solutions:
- Cross-aisle booths. Trade show attendee traffic will definitely pass through your booth.
- Multi-story exhibit. Is sure to attract the attention of your guests. The higher and more interesting the construction, the farther away it is noticeable.
- Peninsula booth. Three-way access to your exposition. You can ensure contact with a large number of visitors.
- Island booth. The perfect solution for large exhibition spaces. The design of such construction plays a decisive role.
- In-line or linear booths. For a small area it is better to use just this type of design. Only one side of the construction is used.
- Corner booth. Two sides of the construction are used. Ideal solution for small stands.
- Vis-a-vis design. For big budgets this is the optimal solution for closed exhibition centers. Two separate constructions are built opposite each other. The visitor should have a feeling of integrity of this construction.
- Perimeter booth.
Do you plan to participate in an exhibition? If you still have difficulty deciding on which stand types to choose, write to us. We guarantee that our offer will be the most advantageous for you at the exhibition.
Anton Udovenko
