Author: Anton Udovenko

Your company wants to participate in a trade show and you have been put in charge of providing and organizing the event. After the initial horror of being responsible for such a large-scale event passes, the question arises: “How to build an exhibition stand. Judging by the fact that you’re reading this article, you’ve started a Google search for “Ready or complete guide to build an exhibition booth.” We’ve been waiting for this, so we’ve prepared exactly what you’ve been looking for.

The cost of an exhibition stand depends on its size and the materials that exhibitors plan to use in the construction. This is only the price to build the trade booth. This central part of the general cost of an exhibition is only 60% of the total cost estimate for the event. So, how much does it cost to build an exhibition booth?

Each company determines its budget for exhibiting. Usually, future cost estimates are generated based on spending in previous periods, adjusted for inflation and wage increases. After the responsible department has formed a budget for the Messe, marketers do the preparatory work and start looking for the exhibit contractor.

Different stand types strike the imagination, especially when you visit an international exhibition. A booth at an exhibition is a special construction, the purpose of which is to demonstrate the personal features of the exhibiting company and to draw attention to its products from the visitors to the event.

A stand at an exhibition is a business card of any company. Stand types and exhibition design can tell a lot about their owners. Therefore, large companies with famous brands try to make their exhibition structures stand out as brightly as possible.

Showcasing products or advertising services at the exhibition is critical for any company that pursues to attract new customers and grow the business. And making a presentation at the exhibition in Düsseldorf means raising brand awareness on the international level. It is here where numerous exhibitions in different areas are held, so the city has rightfully earned the status of the center of world most important exhibitions.

Exhibition stands are built for very different purposes. But they have one common mission: ensuring your company made itself known to a broader range of audience. If you’re planning to increase the recognition of your company, find new prospective partners, then it’s high time to take your place at a specialized exhibition in Germany.

It might seem there’s nothing complicated in building an exhibition stand. But when it comes to reality, you may encounter many pitfalls along the way. If you plan to participate in a trade show or any other similar event, then it’s time to think about the basics of booth design and building. Find out what an exhibit stands is, what are the design peculiarities, and how to realize a successful project without unnecessary stress and tension.