BEAUTY DÜSSELDORF 2026 in Dusseldorf, Germany

BEAUTY DÜSSELDORF 2026 is Europe’s leading professional trade fair for cosmetics, nail services, podiatry, wellness, and spa. This is not a place to “just browse new launches”. This is where you choose suppliers and solutions that actually sell in the salon.

Location: Messe Düsseldorf, Düsseldorf, Germany. Three packed days of high-value meetings, live demos, and on-site education.

Important: the show is tailored to professionals. The atmosphere is business-focused, but very lively. Expect plenty of face-to-face conversations and quick agreements.

Video about BEAUTY DÜSSELDORF

Below is a publicly available video. It captures the show’s pace and the hands-on demo format really well.

Who should visit BEAUTY DÜSSELDORF 2026

• Salon and clinic owners. To find brands that deliver margin and keep clients coming back.
• Purchasing managers and chain operators. To compare terms, logistics, and product portfolios across suppliers.
• Cosmetologists and skincare professionals. To test products and protocols hands-on.
• Nail technicians and nail studio owners. To take away new techniques, materials, and seasonal trends.
• Podiatrists and foot-care specialists. To source equipment, consumables, and training formats.
• Spa managers and wellness teams. To select devices, furniture, and service concepts.
• Distributors and brands. To meet an audience with clear demand and specific business goals.

The history of BEAUTY DÜSSELDORF: how the show became an industry benchmark

BEAUTY DÜSSELDORF is no “newcomer”. The project has celebrated its 35th anniversary, meaning the show has shaped the market for decades. Many professional standards in the industry have passed through Düsseldorf.

A defining feature of the show is its focus on practical value. It has always prioritized what you can apply right away: protocols, training, equipment, consumables, and ready-to-use service models.

Benefits of BEAUTY DÜSSELDORF: facts and figures that speak for themselves

• The scale of BEAUTY DÜSSELDORF 2026. More than 1,200 exhibitors and brands from 27 countries are expected.
• A strong international audience. The organizers specifically highlight the flow of professionals from dozens of countries.
• Results from the latest edition. Reviews mention over 45,000 visitors, as well as around 1,200 exhibitors and brands.
• On-site education. In 2025, a program across six stages was announced with more than 150 masterclasses, keynotes, and workshops.
• Digital reach. Hundreds of thousands of website visits and millions of page views were reported, helping exhibitors generate leads even before the halls open.

The biggest advantage of BEAUTY DÜSSELDORF is the quality of contacts. People come with buying intent and a clear checklist of needs. That’s why conversations quickly move to terms and next steps.

Well-known companies at BEAUTY DÜSSELDORF 2026

• Dr. BABOR. A strong brand in professional skincare and salon protocols. It’s a great place to compare product lines and discuss team training. A smart choice for those who want a “premium feel” without sacrificing practicality.
• alessandro. A standout name in the nail segment. Ideal for professionals who value speed and consistent results. Plus, clear product solutions designed for high-throughput studios.
• GEHWOL (Eduard Gerlach GmbH). A classic in foot-care and podiatry. If you’re developing a “feet” category in a salon or clinic, this is where you can build a complete range and get methodological support.
• Laufwunder (Franz Lütticke GmbH). Professional products for foot care. A strong fit for salons that want upsells through at-home care. Their booth usually makes it easy to match a line to your service format.
• JEAN D'ARCEL. Professional cosmetics with salon logic and retail potential. Convenient for discussing care programs, training, and retail sets for clients. Best for those building a system, not one-off treatments.
• IONTO Health & Beauty (SÜDA CARE brand). Equipment and solutions for professional treatments. A good match for those investing in treatment rooms and seeking clear ROI. You can review package options and service support.

Product and service categories at BEAUTY DÜSSELDORF: what visitors actually look for

The show is convenient because it covers the entire “professional ecosystem”. From brand showcases to training and equipment.

• Professional cosmetics and skincare.
• Device-based methods and equipment for treatment rooms.
• Nail services: materials, tools, techniques, design.
• Foot-care and podiatry: products, tools, practice solutions.
• Wellness and spa: concepts, equipment, furniture, care lines.
• Permanent make-up and related fields.
• Business services: training, management, sales, assortment strategy.

Tips for visitors to BEAUTY DÜSSELDORF: how to get the most out of 1–2 days

• Arrive with a short list of goals. For example: “refresh skincare”, “add foot-care”, “source equipment”. This helps you shortlist booths faster and avoid wasting time.
• Plan education in advance. The show puts a strong focus on masterclasses and workshops. The best slots fill up quickly.
• Use MyOrganizer. It’s a convenient way to save booths and events you’ve flagged. Later, it’s easier to build your schedule and route.
• Download the official BEAUTY app. It helps with personalized recommendations for exhibitors and the program.
• Allow time for the city and logistics. The website includes sections with hotels and city info. This genuinely reduces stress and saves hours.
• A negotiation hack. Mornings are calmer for in-depth booth conversations. During peak hours, do quick introductions and schedule meetings for the next day.

How to exhibit at BEAUTY DÜSSELDORF 2026 as an exhibitor

Formally, everything starts with an online exhibitor application. Then you choose your participation format, arrange venue services, and prepare your team for negotiations.

Trade show reality is simple. The winner isn’t the one with “the most expensive booth”. The winner is the one with a clear offer, strong demos, and a well-planned meeting area.

At ESBAU, we build and rent exhibition stands across Europe. If you’re planning BEAUTY DÜSSELDORF 2026, order exhibition stand construction in Europe or turnkey stand rental from us. We’ll create a design that grabs attention and a layout that helps you sell.