ABC Salon 2027 in Munich, Germany

ABC Salon 2027 — a specialized trade fair for evening, bridal, and cocktail fashion. It is a meeting point for designers, brands, retailers, and buyers, showcasing fresh collections, accessories, footwear, and style elements.

The event takes place annually in spring, organized by AVR Messe-und Veranstaltung GmbH.

Historical Facts about ABC-Salon

ABC-Salon started as a fair for custom designs and evening fashion, providing trade partners early access to new collections before the main seasons.

In 2023, the exhibition expanded its space, introducing showrooms as part of the “Flower Box” project, allowing for better promotion of emerging brands and novelties.

Video about ABC Salon

Advantages of ABC-Salon Compared to Similar Exhibitions

• Unique specialization: evening, bridal, and cocktail fashion, accessories, and footwear — all in one format.
• Convenient ordering format: visitors can place orders for collections before their broad seasonal launch.
• Compact and appealing atmosphere: showrooms, spacious aisles, thoughtful interior, all focused on the products rather than overwhelming scale.
• High-quality visitors: fashion stores, retailers, ateliers, and brands interested in procurement and new collections, making meetings highly productive.
• Free services for visitors: entry, Wi-Fi, discounted parking, atmospheric shows, and demonstrations.

Venue, Exhibitors, and Visitors

Venue — MOC Veranstaltungscenter, Munich, Atrium 3+4, first floor.

Opening hours: Sunday 9:00 AM–6:00 PM, Monday 9:00 AM–5:00 PM.

At ABC-Salon 2023 and 2025, over 100 national and international brands participated, attracting thousands of professional visitors.

Six Notable Brands at ABC-Salon

• Weise. A brand showcasing evening and bridal dress collections at ABC Salon 2027, well-known among retailers and buyers for high-quality craftsmanship.
• Christian Koehlert GmbH. A manufacturer of exclusive evening dresses and accessories, presenting new collections with premium-level tailoring.
• Fara Sposa. A renowned bridal fashion brand offering a wide range of styles and finishing materials, displayed at stands and on show stages.
• Lilly A/S. An international brand frequently participating with cocktail and evening fashion collections, offering diverse sizes and styles.
• Ladybird. Offers bridal dresses with elegant designs and high-quality finishes, known for superior craftsmanship.
• Très Chic. A range focused on sophisticated cocktail dresses and evening fashion, blending modern trends with classic forms.

Recommendations for Visitors to ABC Salon

• Plan your visit based on the showroom and new collection presentation schedule, especially on the first day, to connect with brands before the main crowd.
• Check the list of brands in advance on the website to mark those you want to visit.
• Visiting times: Sunday is more intensive, while Monday is calmer, allowing for a more relaxed exploration.
• Comfortable footwear is key: the MOC venue is large, with showrooms and open spaces requiring comfortable movement.
• Take advantage of free services: Wi-Fi, cloakroom, and information desks — organizers ensure visitor comfort.
• Park early or use public transport — traffic in central Munich can be dense.

Categories of Products and Services at ABCSalon

• Evening fashion, evening dresses, cocktail outfits.
• Bridal dresses, accessories, embellishments, drapery.
• Footwear, festive children’s clothing, formal sets.
• Size ranges, including special sizes/plus size.
• Lingerie, banquet accessories, fans, jewelry.

How to Participate in ABC Salon 2027 as an Exhibitor

• Register on the official website through the “Become an exhibitor / Registration” section.
• Choose the stand size and format: standard or showroom, determine space, lighting, and display requirements.
• Prepare your collection, assortment, and marketing materials in advance to showcase novelties and attract attention.
• Coordinate logistics: delivery, setup, dismantling, and stand equipment. Adhere to MOC Veranstaltungscenter requirements and organizer rules.
• For brands aiming to stand out: collaborate with a professional exhibition stand builder — ESBAU offers design and construction of stands, full setup-dismantling services, and branding. Such an exhibition stand will highlight your brand’s uniqueness at ABC Salon 2027 and draw more attention.