ICE in 2025 in Barcelona, Spain

The International Casino Expo (ICE) is the leading gambling and gaming industry event, showcasing the latest innovations, technologies, and services in casino operations, sports betting, online gaming, and more. The event serves as a crucial meeting place for operators, suppliers, regulators, and professionals involved in the gambling sector, offering a comprehensive look at the future of gambling and gaming.

The ICE event will feature

A packed program awaits visitors at ICE, which includes:

• Global Industry Insight: Exhibitors from around the world showcase a wide range of products and services, including software, payment solutions, state-of-the-art slot machines, live gaming equipment, and IT infrastructure for online gambling sites.
• Intellectual Conferences: A series of conferences and seminars run alongside the show, where industry leaders, policymakers, and thought leaders discuss topical issues such as regulatory changes, responsible gambling, customer engagement, and innovation in gambling.
• Networking Opportunities: ICE is renowned for its networking events, including receptions, awards ceremonies, and informal gatherings that foster partnerships, deals, and collaboration among industry professionals.
• Product Demonstrations: Live demonstrations give visitors a first-hand look at the latest games and technology, offering a glimpse into the future of gambling and betting.

This event is a must-attend for anyone involved in the gambling and betting industry, from start-ups to established operators, regulators, consultants, and investors looking to stay one step ahead in this rapidly evolving sector.

Historical significance and impact

The International Casino Show has been a critical event in the gambling industry for over 30 years, deeply rooted in showcasing the evolution of casino and gambling technology. It is consistently held in outstanding venues that support the global reach and influence of the gaming industry.

In its 30+ years, ICE has played a critical role in shaping the gaming industry. From a niche event focused on casino equipment, it has evolved into a global phenomenon that touches all aspects of gambling and betting. Facilitating dialog on essential issues such as digital transformation, player safety, and ethical standards has become a key date in the industry’s calendar.

The choice of Barcelona as the event’s host city emphasizes ICE’s commitment to engaging with the global gaming community. Barcelona offers a dynamic backdrop for the event due to its close ties to technological innovation and a vibrant gaming community.

Last year, ICE hosted several events in Barcelona that were well attended.

Last year, ICE attracted tens of thousands of industry professionals from over 150 countries, confirming its status as a must-attend event. More than 600 exhibitors were active on the show floor, and conferences featured lively discussions on future directions for the industry.

At the latest ICE event, thousands of visitors gathered to learn about and discuss innovations with hundreds of exhibitors. Notable past events have included presentations on the newest slot machines, seminars on regulatory reform, and keynotes on the future of gambling and digital transformation.

ICE continues to grow, reflecting the expansion and dynamism of the global gaming sector. It sets new records for attendance and exhibitor participation each year, demonstrating its critical role in the industry ecosystem.

Bespoke Exhibition Stand for Your Exhibit at ICE