Euro Target Show 2026 in Poznan, Poland

Euro Target Show 2026 is a hunting, shooting, survival, and mil-tech expo that turns Poznań International Fair into a true hub for the industry and the community every year.

This is a show where you can actually get hands-on with the products. People compare optics, gear, accessories, and solutions for active outdoor use.

The format is lively: booths, demos, talks, meetups with creators, and media. That’s why the event is equally valuable for businesses and visitors.

Who should visit Euro Target Show 2026

If you care about real side-by-side comparisons and fast decisions, you’ll feel right at home.

• Industry professionals: distributors, retailers, brand reps, and manufacturers.
• Hunters and shooters: anyone choosing firearms optics, accessories, and “season-ready” gear.
• Survival and outdoor enthusiasts: from urban EDC to field scenarios.
• Anyone into tactical: load-bearing gear, plate carriers, clothing, accessories, and training.
• Families and newcomers: the expo is designed not only for niche specialists, but also for a wider audience.

A key B2B advantage: professionals can register for a separate ticket, and the application goes through verification.

Video about Euro Target Show

A 2025 show video to get a feel for the scale and the booths:

Euro Target Show history and key highlights

The project grew from a simple idea: bring several closely related worlds together in one place, so visitors don’t have to hop between different events, and businesses get a concentrated flow of people.

• In 2022, the first edition of Euro Target Show took place. From the start, it combined the KNIEJE, Survival Force Expo, and ShootingPro formats.
• In 2023, the event strengthened its status as an industry meeting point and expanded its activity program.
• In 2026, the expo will again be held at Międzynarodowe Targi Poznańskie and traditionally kicks off the “spring season” for brands and visitors.

Benefits of Euro Target Show compared to similar events

The show’s strength is both in the numbers and in the format. It’s not “just rows of booths” — it’s an event where people come to choose and buy.

• Exhibition space: in 2023, the exhibition area exceeded 20,000 m2.
• Exhibitors: in 2023, 127 participants showcased their offers.
• Attendance: in 2025, according to an industry overview, the expo welcomed more than 16,000 visitors.
• 4 thematic zones: hunting, sport shooting, survival, and military are combined into one event. This broadens the audience and increases booth traffic.
• Venue amenities: free Wi-Fi, food infrastructure, visitor services, and straightforward logistics across the MTP site.

Well-known companies and brands at Euro Target Show

Below are examples of exhibitors and brands featured in participant lists. It’s a useful reference for the expo’s level and range.

• Schmidt & Bender

  A brand shooters associate with serious optics and precision. The expo makes it easy to compare product lines and check how optics “feel” in real life.

  For buyers, it’s a rare chance to understand model differences fast, without extra theory.

• Tasmanian Tiger

  Tactical gear often chosen for its well-thought-out ergonomics. People who want load-bearing gear “for years” tend to spend the most time at this booth.

  Plus, you can try things on and compare attachment systems on the spot.

• WISPORT POLSKA

  A Polish maker of gear and backpacks that feels close to the local market. A solid choice if you want reliable equipment without paying extra for a “legendary” name.

  For corporate procurement, the series tailored to different load scenarios are especially interesting.

• SMART TARGET

  Tech-forward solutions for training and target work. This is a segment where the product is seen in action, not just in a brochure.

  If you run a club, a range, or a training program — this is a must-see stop.

• SPEC SHOP

  A retail and tactical player that curates its assortment for “right here, right now” demand.

  For visitors, it’s a convenient area to quickly compare brands and kit options.

• Kaliber.pl

  One of the notable players in the Polish market, listed among the exhibitors of the upcoming edition on the event website.

  Useful if you’re looking for a local partner and predictable lead times within Poland.

Product and service categories at Euro Target Show 2026

The expo covers the full spectrum of interests — from hobby essentials to professional-grade equipment.

• Hunting
  • Firearms, ammunition, and shooting goods.
  • Hunting optics.
  • Kynology and hunting products.
  • Off-road vehicles and equipment.
  • Clothing and accessories.
  • Related products and services for the hunting sector.
• Sport shooting
  • Shooting optics and accessories.
  • Archery and bow shooting.
  • Equipment for shooting ranges.
  • Tactical gear, clothing, and footwear.
• Military and tactical
  • Protective and defensive accessories.
  • Tactical electronics and equipment.
  • Uniforms, gear, paramilitaria.
  • Airsoft, paintball, and laser tag.
• Survival and outdoor
  • Gear for “green,” urban, and military survival.
  • Knives, tools, EDC solutions, and practical accessories.
  • Service and training activities, themed events.

Visitor tips for Euro Target Show

To leave the expo with real value — not just эмоциями, follow a plan.

• Arrive early

  Morning is the best time for calm conversations at the booths. Especially if you’re comparing optics or gear.

• Save your “route” in advance

  The website has an exhibitor catalog and map. It saves hours and helps you avoid missing the brands you came for.

• Use the MTP infrastructure

  The venue lists free Wi-Fi and visitor services. And if you’re driving, there’s an underground parking garage nearby with 650 spaces.

• Go to the talks and live demos

  The program isn’t “just for show”. That’s often where practical contacts and ideas appear, which later turn into purchases and partnerships.

• Hidden gem: hands-on comparisons

  At Euro Target Show 2026 you can quickly feel the difference between models, because many products are genuinely available for testing and fitting.

How to exhibit at Euro Target Show 2026

If you sell products for hunting, shooting, survival, or tactical use, the expo gives you direct access to your target audience.

• Define your exhibition goal

  New season releases, dealer search, retail sales growth, or brand visibility. Your goal determines the space, booth format, and conversation flow.

• Apply and book your spot

  Next come technical requirements and venue services. Plan build-up and logistics early to avoid paying “last-minute” premiums.

• Prepare demonstrations, not just a display

  This is where winners show the product in a real scenario. People come ready to choose — use that.

• Align promo in advance

  The organizer highlights that they can support communication around booth activities and guest visits through their channels.

• Watch out for “fake catalogs”

  The official website has a warning for exhibitors about companies attempting to solicit data and payments for questionable catalogs.

At ESBAU, we can deliver a turnkey exhibition stand for Euro Target Show 2026 — from concept and 3D visualization to build, lighting, and on-site installation. Want visitors to stop, and your team to work in comfortable переговоры? Order stand construction or exhibition stand rental from ESBAU and turn three days into measurable results: leads, meetings, and contracts.