Polagra Premiery 2026 in Poznan, Poland

Polagra Premiery 2026 is an international agriculture trade fair at Poznań International Fair (MTP), where the market comes together specifically for the season’s premieres.

Here, machinery and solutions are shown “live”, and conversations quickly move to the numbers: delivery timelines, service support, dealership terms, on-farm trials, and concrete investment plans.

The show format is built for professionals. The organiser focuses on innovation, business meetings, and a strong industry agenda, not on a “pretty showcase”.

Who will be interested in visiting Polagra Premiery 2026

Polagra Premiery is valuable for those responsible for a farm’s technology and profitability, as well as for teams building sales in the agribusiness sector.

• Farm owners, agribusiness managers, and farmers planning machinery purchases and fleet upgrades.
• Chief engineers and mechanics: you can compare solutions and ask direct questions about service and operation.
• Dealers, importers, and distributors of agricultural machinery and agri-tech solutions.
• Equipment and component manufacturers who need direct negotiations and regional contacts.
• Agri-IT and precision farming: the venue helps you reach people who actually implement and buy.

Video about Polagra Premiery

To get a feel for the scale and pace of the event, watch this short recap video.

History of Polagra Premiery: how the fair became the season kickoff

Polagra Premiery is held as an industry event that opens the agribusiness season. According to Polish state exhibition catalogues, the 2024 edition was the 10th anniversary.

One of the fair’s strongest ideas is “premieres here and now”. The organisers note that the January dates work well because they help farmers and companies plan investments for the new season.

A key detail exhibitors appreciate: the fair takes place shortly after Agritechnica in Hanover, which makes it possible to bring truly fresh launches to Polagra Premiery, not last year’s models.

Benefits of Polagra Premiery: facts and figures that sound convincing

Polagra Premiery stands out from many “similar” agriculture fairs because it combines premieres, innovation awards, and a strong business component.

• Scale in 2020: the exhibition covered 7 halls and nearly 50,000 m² under one roof, plus a congress hall. Over 3 days, the show welcomed 29,310 visitors, featured nearly 400 brands, and presented 150 absolute premieres.

• Return in 2023: the exhibition spanned 3 halls and the Poznań Congress Center, with attendance of around 20,000 people over three days. Organisers noted more than 200 brands and over 100 absolute premieres.

• A strong “innovation showcase”: the fair runs the MTP Gold Medal awards with additional distinctions such as the Grand Prix and Eco Prize. This gives exhibitors a clear reason to launch new products here.

• Hosted Buyers: exhibitors can join a programme of organised meetings with selected buyers and decision-makers from across Europe, including dealers and importers of agricultural machinery.

Well-known companies at Polagra Premiery: brands that drive audience interest

Representatives of global machinery and equipment brands regularly attend the fair. For example, in the official overview of the 2023 edition, the organisers listed manufacturers and brands that many farms treat as a “trust benchmark”.

• John Deere — a brand that always attracts serious professional conversations. At Polagra Premiery, it’s valued for the chance to discuss configurations, service packages, and upgrade options tailored to specific acreages.

• CLAAS — one of the exhibitors that draws an audience focused on efficiency and productivity. It’s a good place to compare service approaches and real-world operation, not only “spec sheet” numbers.

• Massey Ferguson — a brand that appeals to farms selecting machinery for different work scenarios. Discussions typically focus on availability, delivery lead times, and dealer network support.

• KUHN — a strong specialist in mounted and trailed implements. For Polagra Premiery visitors, it’s an opportunity to match solutions to specific operations and compare configuration details.

• SaMASZ — a notable player in forage harvesting and green fodder machinery. The fair is a convenient place to compare service models and learn which solutions truly “hold up” through the season in real work.

• UNIA — a Polish brand often seen as a practical choice for farms that calculate total cost of ownership. For the business audience, it matters that you can talk about availability, deliveries, and cooperation terms without extra bureaucracy.

What will be showcased at Polagra Premiery 2026: product and solution categories

Official materials and industry publications describe the fair as an event that covers three key areas: machinery, crop production, and livestock.

• Agricultural machinery and mechanisation
  • Tractors, machines, and equipment for field operations.
  • Solutions for forage harvesting and handling plant biomass.
  • Farm equipment and infrastructure, maintenance, and spare parts.
• Crop production
  • Cultivation technologies, new approaches to efficiency, and process control.
  • Digital solutions and farm management tools.
• Livestock farming
  • Solutions for farms, feeding processes, and productivity improvement.
  • Automation and equipment for the dairy sector.

Recommendations for visitors to Polagra Premiery: how to get maximum value

At Polagra Premiery, it’s easy to achieve strong results in 1–2 days if you follow a plan instead of just “walking the halls”.

• Define your goal before you arrive. For example: “fleet upgrade”, “implement selection”, “dealer search”, “process digitalisation”.

• Focus on premieres. This is the best time to ask direct questions about availability, delivery lead times, and service—while key specialists are on the stand.

• Look for quality markers. The MTP Gold Medal competition helps you quickly spot solutions that experts and the market have already recognised.

• Schedule meetings in advance. The fair offers Hosted Buyers and business meeting formats, so part of the audience comes specifically “to negotiate”.

• Use MTP venue services. On site you can typically access Wi-Fi, ATMs, taxis, and first aid, along with infrastructure for a comfortable day at the exhibition.

How to exhibit at Polagra Premiery

It’s best to plan participation in Polagra Premiery 2026 as a commercial project. The audience comes for in-season solutions, so not only the demos matter, but also the speed of lead follow-up.

• Registration via Strefa Wystawcy: submitting an application, booking space with a standard stand, ordering technical services and promotional options.
• Product preparation: a clear message of “what you improve on the farm”, demonstrations, calculations, configuration options.
• Building trust: presenting a new launch, entering the MTP Gold Medal competition, and showcasing cases and results with real numbers.
• Leads: a stand conversation script, contact capture, fast commercial offers, and a clear plan for next steps.

At ESBAU we build exhibition stands across Europe and we know what a stand looks like when it truly sells in agribusiness. We’ll design and build a stand around your machinery and goals, planning visitor flow, meeting areas, and product demonstration. Order an ESBAU stand for Polagra Premiery — and get a concept and quote that fit your budget.