Pyrkon 2026 in Poznan, Poland

Pyrkon 2026 is Poland’s biggest fan convention and one of Europe’s most prominent fantasy and pop-culture festivals.

It’s three packed days of live experiences: talks, guest meetups, shows, contests, concerts, games, exhibitions, and a large vendor hall.

Venue: Poznań International Fair (MTP), Poznań, Poland.

Who will enjoy Pyrkon

• Businesses and brands that sell to fandom audiences: games, merch, publishing products, collectibles, gadgets, apparel, handmade goods.
• Video game fans, including new releases, publisher booths, and hands-on activations.
• Anyone who lives and breathes pop culture: films, TV series, comics, anime, manga, Star Wars, long-running universes and the latest hits.
• Fans of board games, wargames, collectible card games, and tournaments.
• Those who love cosplay, stage performances, and a strong community vibe.
• Families: the festival includes dedicated activities and areas designed for kids.

Video of the Pyrkon atmosphere

If you want a quick feel for the scale and mood, start with the official aftermovie.

A brief history of Pyrkon: how a small convention grew into a Europe-level festival

Pyrkon began as a small fan convention in Poznań in 1999. Early editions were held in schools and local venues.

Over time, the event moved to the Poznań International Fair grounds and kept growing alongside the pop-culture market and the community.

By 2018–2019, the festival was already drawing tens of thousands of attendees. After a pandemic pause, Pyrkon returned and quickly climbed back to record numbers.

A key status marker is the cosplay stage. The Masquerade and related contests became more than a show—they’re now part of an international ecosystem of qualifiers and championships.

Why Pyrkon 2026 stands out from similar events

• Scale. In 2024, the festival welcomed more than 58,000 attendees.
• A concentrated program. The official description highlights nearly a thousand program items and “54 hours of non-stop fun”. It doesn’t feel like “a fair for a couple of hours,” but a complete three-day world.
• A huge vendor hall. Officially, more than 300 sellers are mentioned—ranging from recognizable brands to original handmade work.
• Zones for every interest. The venue runs themed blocks: games, science, cosplay, film and TV, comics, literature, anime and manga, workshops, and more.
• A modern autograph and photo format. At Pyrkon, autographs and photo sessions remain included with the ticket, and in 2026 they added the Pyrpass system to reduce queue chaos and make scheduling more predictable.

For businesses, it’s a rare case where one venue connects you with multiple audiences at once: gamers, readers, collectors, cosplayers, and fans of live shows.

Well-known companies and brands among exhibitors: examples from the official list

The exhibitor lineup changes every year. Below are examples of major brands that have appeared on the official vendor list.

• CD PROJEKT RED. The booth focused on Cyberpunk 2077 and The Witcher series. The emphasis was on official merch and gaming activations, including board games set in their universes.

• Nintendo. Having a brand like this at the festival is a strong signal of scale. It draws a broad audience, including visitors who come specifically for hands-on gaming experiences.

• Xbox. When major platform players take part, it usually means demos, promo activations, and heavy traffic in the gaming zone. For visitors, it’s a chance to try new titles and feel the market’s “pulse” firsthand.

• Bandai Namco. These booths often combine multiple franchises and engagement formats: photo areas, presentations, and activities tied to anticipated releases. For fans of Japanese pop culture, it’s one of the most magnetic exhibitors on the floor.

• Bethesda Softworks. The official booth description emphasized themed design and game content. That works especially well for audiences who value immersion, not just a display case.

• Egmont. A major comics and book publisher with strong lines in popular universes. Exhibitors like this help keep the literature and comics zones genuinely well-stocked and exciting.

What you’ll typically find at Pyrkon: product and service categories

• Comics, books, artbooks, collector’s editions, and new publishing releases.
• Board games, card games, wargames, miniatures, and accessories.
• Video games, gaming services, brand zones from major publishers and platforms.
• Official merch and licensed products from popular franchises.
• Creator-made goods: crafts, jewelry, costume elements, posters, illustrations.
• Services and activities: tournaments, workshops, photo areas, guest meetups, and community gatherings.

In practice, it’s “an expo inside a festival”. People come not only to look, but to buy, compare, try things out, and talk shop.

Visitor tips for Pyrkon 2026

• Plan your day in advance. There are many parallel activities, and without a plan it’s easy to miss the highlights.
• Use the Pyrpass system for autographs and photos. It lowers the risk of losing half a day in line and gives you better control of your time.
• Explore zones “by vibe”, not only “by brands”. At Pyrkon, the themed blocks are strong: cosplay, games, workshops, film and TV. The most memorable discoveries often happen right there.
• Set aside time for the vendor hall. The selection is huge, and unique items sell out fast. The best time for a “hunt” is the morning and the first hours after opening.
• Look for workshops. It’s a format where you don’t just “watch”—you leave with a skill, a contact, or a new idea.

How to join Pyrkon 2026 as an exhibitor

If you’re planning to exhibit, treat it like a full commercial project. Pyrkon brings heavy foot traffic, and the winners are those who can engage quickly and sell confidently.

• Review the vendor rules and prepare your application. The organizer asks exhibitors to read the regulations and participation terms in advance.
• Choose your booth format. The documents mention different booth types (including compact and expanded options), plus separate formats for gaming-focused setups.
• Plan your assortment and demos. Interactive experiences, limited editions, quick presentations, and a “clear showcase” sell well at the festival.
• Factor in restrictions and safety. The rules spell out bans on hazardous items and certain product categories.
• Build in production lead times. The regulations include deadlines for booth approvals and documentation requirements tied to the venue’s technical standards.

Need an exhibition stand that sells, not just “sits there”? We, ESBAU, design and build exhibition stands across Europe.

We’ll tailor the design to your goal, assemble the stand on-site, and deliver a complete turnkey setup. Message us to order a custom exhibition stand for Pyrkon 2026 and lock in the best visitor-flow playbook.

Why Pyrkon 2026 makes business sense

• It’s an audience that arrives engaged and ready to spend on their hobbies.
• You get contact not “on the run,” but in an environment where people are open to conversation and product trials.
• You can drive sales, build brand awareness, and collect feedback at the same time.

If you want to enter the Central European pop-culture market, Pyrkon 2026 is one of the clearest entry points.