VIVA SENIORZY! 2026 in Poznan, Poland

VIVA SENIORZY! 2026 is a large, warm, and truly lively expo for people aged 60+, their families, and for organizations and businesses that work with the mature-age audience.

The venue is Poznań International Fair (Międzynarodowe Targi Poznańskie, MTP), Poznań, Poland. The format combines an exhibition area with a rich program: meetups, talks, workshops, consultations, and live performances.

Who Will Benefit from Visiting VIVA SENIORZY! 2026

• Active people 60+ who want to stay on top of their health, keep learning, and spend time not alone, but among “their people”.

• Families and adult children who support their parents: at VIVA SENIORZY! it’s easy to find services and solutions for the home, care, safety, and everyday comfort.

• Representatives of city and regional programs, NGOs, and community initiatives: the expo is a hands-on platform for meeting the audience and sharing best practices.

• Businesses that sell products and services for older adults: healthcare, rehabilitation, nutrition, tourism, finance, technology, and everyday home solutions.

Video about VIVA SENIORZY!

History of VIVA SENIORZY!: How the Event Became a Tradition

VIVA SENIORZY! has real experience and continuity. In 2019, the event celebrated its anniversary 10th edition, which clearly shows the scale and stability of the project.

In different years, the event was also mentioned under its former name, linked to the 50+ audience. But the idea has stayed the same: to show that later life is a time of energy, curiosity, and new skills.

A key feature is the strong cultural side. Past programs included concerts and special guests, and the finale often turned into a big dance party, where people smile as if they’ve stepped back into their best years.

Why VIVA SENIORZY! 2026 Stands Out from Similar Expos

• Positioned as “No. 1” in its niche. On the English version of the official website, the event is described as Poland’s largest expo for products and services for seniors.

• Clear “life areas” structure. In 2025, organizers divided the expo into 4 zones: health, activity, knowledge, and community. It’s easier for visitors to navigate, and easier for exhibitors to hit the mark.

• Not just exhibition stands, but real value on the spot. The event featured free screenings and specialist consultations, plus practical classes and performances.

• Real exhibition scale. For example, the anniversary 2019 edition, according to an industry publication, brought together over 100 exhibitors.

• Strong local support. Event communications regularly feature partners from city and regional communities, which increases audience trust.

Notable Exhibitors at VIVA SENIORZY!

Below are examples of well-known organizations and brands that appeared in exhibitor lists. For visitors, it means one thing: at VIVA SENIORZY! you can take care of important everyday needs in a single visit.

• COMARCH. The company is known for large-scale IT solutions and digital-service products. At an expo like this, what matters most is a clear, “for real life” explanation: technologies that simplify daily routines and improve safety.

• DOZ S.A.. A strong player in the pharmacy market. For the 60+ audience, it’s about trust and practicality: choosing everyday health products, asking questions, and comparing options without extra hassle.

• Narodowy Bank Polski. The presence of the central bank adds serious credibility. For visitors, it’s a chance to pick up essential knowledge about financial literacy and safe habits.

• ZUS. An institution directly connected to pensions and social benefits. In-person consultations at the event save time and help people sort out questions without stress.

• NFZ (regional level). For many visitors, this is a key stop: how to use healthcare rights and services, where to find information, and what to do in common situations.

• Vision Express. Vision care is always a priority for the 60+ audience. Having a major chain brand involved boosts the expo’s practical value: consultations, fitting, and clear recommendations.

Product and Service Categories at VIVA SENIORZY! 2026

The exhibitor mix changes, but the overall idea stays the same: everything that supports an active and comfortable life at a mature age.

• Health and wellbeing: consultations, prevention, everyday care products, vision and hearing solutions.

• Rehabilitation and activity: physical activity, classes, supportive programs, services and equipment.

• Travel and leisure: trips, health resorts, hotels, and отдых formats designed for “age and comfort”.

• Learning and hobbies: creative activities, cultural initiatives, educational projects and clubs.

• Finance and safety: consultations, information booths, practical tips to protect against fraud.

• Home solutions: products and services that simplify daily life and help people stay independent.

Tips for Visitors to VIVA SENIORZY!

• Come with a “short task list”. For example: hearing, vision, travel, home helpers, financial safety. That way, VIVA SENIORZY! delivers maximum value in 2–3 hours.

• Set aside time for the program. In past years, stage schedules were published, and the event thanked guests for talks, concerts, and workshops.

• Look for booths offering consultations and screenings. On the 2025 official pages, organizers highlighted free checks and conversations with specialists.

• Wear comfortable shoes and bring water. MTP usually involves a lot of walking, and the vibe at VIVA SENIORZY! makes you want to “fit everything in”.

• If you’re not coming alone, agree on a meeting point. It’s a small thing, but it truly helps when you get absorbed in different zones.

How to Become an Exhibitor at VIVA SENIORZY! 2026

Taking part in VIVA SENIORZY! 2026 follows a clear path: application, choosing a booth format, confirming services, preparing staff and materials. The website includes an exhibitor section and a “Zgłoś się na targi” form.

• Define your goal: on-site sales, leads, awareness, product launch, pilot, and feedback collection.

• Prepare your offer in a truly human way. For a 60+ audience, simple things work best: large font, clear benefits, a hands-on demo, calm advice without pressure.

• Think through visitor comfort at the exhibition booth: a place to sit, water, clear navigation, handouts without tiny text and bureaucratic wording.

At ESBAU, we can build your VIVA SENIORZY! 2026 booth turnkey at Poznań International Fair: from concept and visuals to installation and handover right on schedule. Want an exhibition stand that looks premium and truly sells? Order a custom exhibition stand from us for VIVA SENIORZY! 2026 — and you’ll feel the difference from day one.