EuroShop 2026 in Dusseldorf, Germany

EuroShop 2026 is the world’s largest trade show for retail and its partners, taking place in Düsseldorf, Germany, from February 22-26, 2026. It is a source of information and inspiration for professionals and decision-makers in all aspects of retail, including marketing, technology, lighting, visual merchandising, shopfitting, refrigeration, energy management and catering equipment. EuroShop 2026 will provide unlimited opportunities for exhibitors and visitors to showcase promising developments and innovative products for the global retail industry. The exhibition will also feature an entertainment program with stages, award ceremonies and special zones. Visitor and exhibitor figures for EuroShop 2026 are not yet available, but the previous show in 2023 attracted 81,500 visitors from 140 countries and 1,800 exhibitors from 54 countries. The net exhibition area was 103,000 square meters and there were 16 exhibition halls. Some of the leading names in the retail industry that exhibited at 2023 included

• AOPEN Europe B.V.,
• Axis Communications GmbH,
• Bizerba SE & Co. KG,
• Checkpoint Systems GmbH,
• Diebold Nixdorf GmbH,
• ELO Touch Solutions GmbH,
• Epson Europe B.V,
• Fujitsu Technology Solutions GmbH,
• Glory Global Solutions (International) Limited,
• IBM Germany GmbH,
• Ingenico GmbH,
• Intershop Communications AG,
• LG Electronics Germany GmbH,
• Microsoft Germany GmbH,
• NCR GmbH,
• NEC Display Solutions Europe GmbH,
• Panasonic Marketing Europe GmbH,
• SAP SE, Toshiba Global Commerce Solutions (Germany) GmbH,
• Zebra Technologies Europe Limited.

EuroShop 2026 will be held at Messe Düsseldorf, Stockumer Kirchstraße 61, Düsseldorf, Germany. With a total area of 305,000 square meters, the exhibition center offers various services and facilities for exhibitors and visitors, such as parking (a total of 20,000 parking spaces), restaurants and cafes, banks and ATMs, checkrooms and lockers, Wi-Fi access and shuttle buses. The business sectors represented at EuroShop 2026 are divided into eight areas:

• Retail and Event Marketing;
• Retail Technology;
• Lighting;
• Visual Merchandising;
• Store equipment and design;
• Refrigeration and energy management;
• Catering equipment;
• Expo and event marketing.

Each area has its own hall or halls in the exhibition center. A list with the addresses of the exhibitors for each direction will be published on the official website closer to the date of the event. To become an exhibitor at EuroShop 2026, you need to register online at the official website and fill out an application form indicating your company details and stand requirements. It is also necessary to provide information about your products and services, as well as your target audience and marketing objectives. The registration deadline has not yet been announced.

Booth Builder at EuroShop