EuroShop 2026 in Dusseldorf, Germany

EuroShop 2026 is the world’s number one trade fair for retail investment. It brings together technology, store design, and services that directly impact sales, operational speed, and the customer experience.

The next show will take place at Messe Düsseldorf, Düsseldorf, Germany. Official visiting hours: 10:00–18:00.

If you need a fast answer to “what will work in retail tomorrow,” EuroShop gives you a rare chance to see the market clearly in just 1–2 days. Expect plenty of live demos and real-world case studies on the floor.

Who should visit EuroShop 2026

• Retail chain owners and CEOs. To spot where the industry is heading and compare suppliers face to face.
• Development and format directors. To evaluate new store concepts, materials, and approaches to retail space.
• IT directors and digital transformation leaders. To choose solutions for stores, data, payments, and automation.
• COOs and store operations managers. To find tools that speed up processes and reduce workload for staff.
• Marketing and commercial teams. To make sense of retail media, in-store communications, and shopper experience.
• Manufacturers and solution providers. To meet buyers and partners, and agree on pilots and integrations.

Video about EuroShop: feel the scale and momentum

A short trailer helps you understand the format. It’s a useful guide if you’re planning your trip and mapping out the halls.

The history of EuroShop: a trade fair with character and real milestones

The first EuroShop took place in Düsseldorf on June 11–15, 1966. Back then, it was a bold project focused on the “modern store” and window displays. Over time, the event grew into the key international benchmark for retail.

In 2026, the show marks its 60th anniversary. And it’s not a “jubilee for the date’s sake”. It’s a chance to showcase how the store has changed: from shelving and lighting to data, automation, and new service formats.

Why EuroShop matters: numbers that business cares about

• Scale of the event. EuroShop 2026 plans to welcome around 1,900 exhibitors from more than 50 countries.
• Proven international attendance. At EuroShop 2023 there were over 81,000 trade visitors from 141 countries and 1,830 exhibitors from 55 countries.
• Exhibition space and reach. In 2023, around 100,000 m² of net exhibition space was in use. It’s a “city of solutions,” not just a show.
• A strong structure by themes. You don’t waste time on chaos. EuroShop 2026 is easy to navigate by themed “dimensions” and compare solutions efficiently.

The core value of EuroShop is concentrated investment. People come here not to “browse,” but to choose. For visitors, it saves time. For exhibitors, it means direct access to decision-makers.

Well-known companies at EuroShop 2026

• Samsung Electronics. At the show, the company presents professional displays and its digital signage ecosystem. This matters if you’re building in-store communications and retail media. It’s a great place to discuss use cases for different formats and rollout scale.
• Zebra Technologies. One of the leaders in mobile solutions, scanning, and inventory control. Their products often deliver fast operational impact: less manual work, quicker receiving, more accurate stocktaking.
• Toshiba Global Commerce Solutions. Practical solutions for checkout and store infrastructure. A strong option if you’re looking for the balance of reliability and modern service scenarios. EuroShop 2026 is a convenient place to discuss pilots and chain requirements.
• Zumtobel Lighting. Professional retail lighting isn’t only about looking “nice”. It’s a controllable atmosphere, comfort, and product focus. Their approach is relevant if you track space efficiency and conversion.
• Wanzl. A classic in retail infrastructure: carts, equipment, and store solutions. The strong point is practicality and scalability for chains. Useful if you’re updating store format and in-store logistics.
• VusionGroup. A store digitalization ecosystem, including electronic shelf labels and communication “at the shelf”. Relevant for teams rolling out dynamic pricing, promo synchronization, and fewer shelf errors.

What you’ll see at EuroShop: categories and focus areas

EuroShop is built on a clear logic: you move by theme and assemble a solution for your goal. Here are the key categories that form the core of the trade fair.

• Retail Technology: checkouts, self-checkout, software, automation, data, AI, infrastructure.
• Retail Marketing: communications, digital signage, in-store content, retail media.
• Store Design & Visual Merchandising: store planning, merchandising, materials, wayfinding.
• Lighting: professional retail lighting, scenario control, and atmosphere.
• Refrigeration & Energy Management: cooling, energy efficiency, monitoring, sustainability, and cost savings.
• Food Service Equipment: solutions for retail food, ready-to-eat, and “to go” formats.
• Expo & Event Marketing: booths, materials, technologies, and tools for brand communications.

Tips for EuroShop visitors: how to get the most value

• Define 3–5 business goals before you travel. For example: “cut queues,” “improve wayfinding,” “reduce energy costs”. This helps you shortlist the right stands faster.
• Use the official exhibitor list and hall plan. It saves hours and makes it easier to schedule meetings in advance.
• Make time for the conference program. EuroShop 2026 features plenty of practical talks and solution presentations. Listen with purpose and note the contacts of speakers who share real cases.
• Arrive early. Mornings are better for calm stand conversations and demos without queues.
• Don’t try to cover everything. It’s better to go deeper in 2–3 areas than to “rush” through seven and take nothing back to work.

How to become an exhibitor at EuroShop 2026 : what you need to participate

To exhibit at EuroShop 2026, you typically start with an application and choosing your exhibition stand format. Then you reserve space, submit technical details, arrange venue services, and prepare your team for meetings.

One key point: at EuroShop 2026, exhibition stands that sell win. A clear demo, easy-to-grasp scenarios, a meeting area, and one strong message that’s understood in five seconds.

At ESBAU, we design and build stands around business goals. Want to show up confidently at EuroShop 2026 in Düsseldorf? Order exhibition stand construction in Europe or stand rental with smart layout logic and visuals that attract the right people. Message us, and we’ll propose a concept tailored to your product and budget.