F.re.e 2026 in Munich, Germany

F.re.e 2026 — an annual exhibition for those who live for travel, sports, and active leisure. It brings together tourism, caravanning, the bicycle industry, water sports, and the outdoor segment in one place.

History of f.re.e: From C‑B‑R to the Most Visited Leisure Exhibition

The project took its first steps in 1970 under the name C‑B‑R (Caravan‑Boot‑Reisemarkt). Over decades, the show has grown into a "must-visit hub" for the entire leisure ecosystem — from travel destinations to high-end gear.

In 2024, the event attracted over 140,000 visitors and around 1,000 exhibitors from 50 countries. In 2025, alongside the parallel IMOT exhibition, the venue welcomed more than 120,000 attendees.

Video: Experience the Atmosphere of f.re.e

A short video from the pavilions and activities helps you "capture" the exhibition’s vibe before your visit.

About the F.re.e 2026 Event: What Awaits at the Venue

Five key themes: Travel, Caravanning & Camping, Bicycles, Water Sports, and Outdoor & Fitness. The program combines exhibitions, test zones, presentation stages, and interactive activities.

"Hands-on" format: Visitors can test bicycles, kayaks, and gear, while companies host mini-workshops, masterclasses, and live demos at their booths.

Advantages of f.re.e: Numbers and Logistics That Drive Sales

• Messe München — 18 halls and excellent accessibility (U2 Messestadt West/Ost): ideal for visitor flows and large-scale exhibitions.
• Recent results: 2024 — 140,000+ visitors, ~1,000 exhibitors; 2025 — 120,000+ attendees with IMOT, around 1,000 participants from 50 countries.
• Themed structure and clear pavilion navigation save time and boost meeting-to-deal conversion rates.
• Consumer-focused format: Sell on-site, test demand, and gather leads for the next season.

Six Companies at f.re.e Worth Checking Out

• AIDA Cruises. Mediterranean and beyond cruises, with ready-made itineraries, early booking deals, and family packages. Their booth offers consultations on ship lineups and convenient boarding from German ports.
• Fendt (Caravan). Iconic trailer and caravan brand, represented by specialized dealers at f.re.e. They focus on family travel layouts and energy-autonomous camping solutions.
• Garmin (via bike retail partners). Navigation, bike computers, multisport watches, and marine solutions. The booth features live demos of routing, sensors, and app integrations.
• SCOTT (bicycles/gear). Trendy e-MTB and road platforms, plus helmets and equipment. Visitors can try fittings, adjust setups, and get upgrade recommendations.
• Vaude (outdoor gear). Eco-friendly textiles and backpacks with a focus on sustainability. Their booth showcases materials, repairability, and service programs.
• Thule (luggage systems and bike racks). Travel solutions for cars: roof boxes, racks, and child bike trailers. They demonstrate setup and real-world use cases.

The full exhibitor list changes annually — find the latest selection and brands by theme in the exhibition catalog.

Product and Service Categories at the Exhibition

• Travel: Tour operators, cruises, destinations, regional booths, travel insurance.
• Caravanning and camping: Motorhomes, trailers, awnings, furniture, electrical and gas systems, rental services.
• Bicycles: Bikes (including e-bikes), carbon frames and accessories, clothing, luggage systems, maintenance.
• Water sports: Kayaks, SUP, sailing, diving gear, training, and tours.
• Outdoor & Fitness: Clothing, footwear, backpacks, trekking, climbing, running, gadgets, and navigation.

Recommendations for F.re.e 2026 Visitors: How to Make the Most of One Day

• Pre-plan your zones and stages to catch the right demos and avoid getting lost between halls.
• Bring a wishlist: Travel routes, motorhome types, bike/gear budgets — consultants will provide precise options faster.
• Test zones get busy in the afternoon — book a slot in the morning or right after opening.
• Use the U2 line to Messestadt West/Ost and account for time to move between pavilions.
• Need a quieter consultation? Visit in the final hour when foot traffic eases.

How to Participate in F.re.e 2026 as an Exhibitor

The process is straightforward: Submit an application, choose your pavilion and booth size, order technical services (electricity, rigging, internet), arrange sample logistics, plan demos, and manage leads.

Need a stress-free booth? ESBAU will design and build your exhibition, handling production, setup, and on-site support — from compact demo corners to large-scale setups with media screens.

Have a design but tight on time? ESBAU delivers turnkey booth projects or offers booth rentals with quick brand customization.

Testing a niche product? ESBAU’s modular booths with furniture and meeting spaces offer a fast start at F.re.e 2026 with a clear budget.