Fitur in 2025 in Madrid, Spain

Fitur, an international tourism exhibition held annually at the Ifema trade fair center in Madrid, has become one of the largest tourism fairs around the world, as well as in the Iberian Peninsula. In the so-called national pavilions, the particularities of the regions are presented to fair visitors, mainly composed of decision-makers in the tourism industry, such as travel agencies and tourism associations. The fair is also considered the most important entry into the Latin American market. Overall, the event serves as a global communication platform to develop future strategies in response to changes in consumer demand and generally to promote tourism businesses.

FITUR is the global meeting place for tourism professionals and the leading trade fair for inbound and outbound markets in Ibero.

FITUR broke the participation record with 10,190 exhibiting companies from 165 countries/regions, 140,120 trade participants and 110,860 people from the general public.

Moreover, the volume of programs organized by FITUR in various B2Bs has reached 6,800 business meetings.

The presence of 7,856 journalists is a turnout that shows the importance of FITUR on the international circuit of events in the tourism industry.

Request booth rental for participation in the Fitur