Cavaliada Poznan 2025 in Poznan, Poland

Cavaliada Poznan 2025 (Perlage CAVALIADA Tour) is a major “equestrian sports festival” right in the heart of Poznań, hosted at Poznań International Fair (MTP).

The formula is simple—and that’s why it outperforms many others: top-level sport + a vibrant show + a large shopping area. In Poznań, the event runs for at least four days and brings several disciplines together in one place.

• 2 arenas and a packed competition schedule.
• A strong focus on spectacle: shows, activities, and family-friendly formats.
• A dedicated Family & EXPO zone—so guests don’t just “drop by”, they spend a full day at the event.

Who will enjoy visiting Cavaliada Poznan 2025

This event works equally well for professionals and for people who are just falling in love with the world of horses.

• Owners of stables, clubs, and riding schools—for finding suppliers and seasonal solutions.
• Riders and coaches—for competition, networking, and new tack & gear brands.
• Brands and retailers—to sell on-site and collect leads for months ahead.
• Families with kids—because beyond sport, there’s a family zone and beginner-friendly activities.
• Businesses from related fields—insurance, logistics, transport, service, IT, and training.

Video about Cavaliada Poznan

If you want to catch the vibe fast, here’s a publicly available video highlight/recap from one of the editions.

History of Cavaliada Poznan: key facts and milestones

A key credibility point: equestrian competitions at the Poznań International Fair grounds have been held annually since 1995. The only exception was 2008, due to a climate conference hosted at the fair venue.

A turning point came in 2009 (Poznań Cup), and the CAVALIADA brand officially appeared in 2010, when Poznań hosted the international CSI-W format (World Cup qualifier), establishing the now-classic three-part model: sport, fair/EXPO, and show.

The series later expanded to other cities, but Poznań remains one of the flagship stops, where the format is delivered at its fullest scale.

Why Cavaliada Poznan stands out from similar events

The industry has plenty of tournaments—and plenty of trade shows. Cavaliada Poznan wins because it’s “3 in 1”, with everything built into one seamless visitor-and-brand experience.

• Multiple disciplines on one venue: show jumping, dressage, driving (carriage), eventing, plus additional show formats.
• Two arenas create a dense schedule of action—spectators don’t “wait”, they move continuously between highlights.
• The scale of the MTP venue: in one edition, 8 halls were used over 4 days for sport, the fair, and show elements.
• Confirmed figures from one of the biggest Poznań editions: 300+ competing athletes, 550 horses, 17,000 equestrian fans. That’s the kind of scale that delivers real commercial impact for exhibitors.
• A strong EXPO component: in one edition, 130 exhibitors worked on about 2000 m², plus meet-and-greets with stars and influencers and a dedicated stage.

For brands, this is especially valuable: the crowd isn’t “random visitors”, but people who genuinely buy—and make decisions.

Well-known companies at Cavaliada Poznan 2025

Below are examples of recognizable brands and companies featured in the exhibitor list of a Poznań edition. A line-up like this builds trust and boosts footfall: visitors know they can compare offers on-site.

• Cavalor — an equine feed and supplements brand often chosen for its clear product lines by goal (energy, recovery, digestive health, etc.). For visitors, it’s a chance to discuss nutrition directly and buy the right products immediately.

• Pavo — a well-known player in feeds and equine nutrition. At events like this, Pavo is valued for real-case consultations and for the ability to compare ranges next to alternatives without long store-to-store trips.

• HARTOG — a feed and alfalfa producer активно expanding its presence in the event market. For businesses, it’s a strong anchor brand: it attracts horse owners and stable managers who purchase regularly.

• KEP Italia — premium riding helmets well known among athletes. Having the brand/distributor live at the EXPO matters: you can try on, compare fit, and choose the right model without the risk of “getting it wrong online”.

• De Heus — a major feed manufacturer, including for equine nutrition. For buyers and stable managers, it’s a good moment to discuss delivery terms and switch to a reliable seasonal partner.

• Generali — an insurance company that is especially relevant for stable owners and riders. On-site, it’s easy to understand what risks can be covered and get a contact “without cold calls”.

Tips for visitors to Cavaliada Poznan

If you want to get the most out of your day, approach it like seasoned event-goers. Don’t just wander—plan your route.

• Start with the arena and the schedule: sport is the heart of the event, and the эмоції set the tone for the whole visit. Then move to the EXPO—your purchases will be far more deliberate.

• Set aside time for EXPO “magnet points”: MEET THE STARS sessions and influencer activities often give you real answers you won’t find in catalogs.

• For families: look for Family-zone activities where children can safely discover the world of horses and add experiences beyond the stands.

• A “hidden win” for buyers: visit the EXPO during slightly quieter hours and negotiate special terms. It’s easier to get pricing and a direct contact at the booth than through a generic inbox.

What product and service categories are featured at Cavaliada Poznan 2025

Cavaliada Poznan is strong because it covers almost the entire needs cycle: “rider — horse — stable — service”.

• Rider and horse gear: apparel, protection, accessories, saddles, and hardware.
• Feeds, supplements, and treats: nutrition for workload, age, and recovery.
• Care and hygiene: cosmetics, products, grooming items, and hoof care.
• Stable equipment: tools and systems for day-to-day work.
• Transport and logistics: trailers and horse transport solutions, plus related services.
• Services and support: insurance, consulting for building/developing centers, IT tools and apps.
• Media and community: souvenirs, industry publications, meetups, autograph sessions.

How to exhibit at Cavaliada Poznan 2025

If you’re planning to reach Poland’s equestrian audience and nearby markets, the EXPO zone is one of the fastest ways to generate sales and new contacts “here and now”. The organizers emphasize that this is where business meets passion, targeting an audience of around 34,000 fans, athletes, and breeders, interested in the exhibitor offering.

• Choose your participation format: a sales booth, a demo area, a product presentation, a partnership.
• Prepare your materials: product range, price list and special offers, visuals, a clear booth conversation flow.
• Plan logistics: bringing samples, storage, quick sales, lead capture.
• Create an audience hook: mini demos, diet selection, gear fitting, care consultations.

And if you need a booth that genuinely sells, ESBAU can support you end-to-end. We design and build exhibition stands across Europe, meet venue requirements, and make sure your stand stands out from the first glance. Order a custom exhibition stand from ESBAU for Cavaliada Poznan—and step into the audience confidently, beautifully, and without unnecessary stress.