ISPO 2025 in Munich, Germany

ISPO 2025 — the flagship international exhibition and business platform for the sports industry.

History of ISPO: From 1970 to Today

The first ISPO took place on March 8–10, 1970, bringing together 816 exhibitors from 25 countries across 45,000 m².

Since then, the event has become the global sports industry’s “meeting point,” consistently evolving its format while focusing on innovation, sustainability, and retail.

About the ISPO 2025 Event: What to Expect at the Venue

Thematic zones cover the entire product creation chain: from materials and manufacturing to brands, retail, and user experience.

The program includes the Future Lab with Innovation Hubs, conferences and stages, testing areas, collection showcases, career and retail hubs.

The recent edition’s slogan, “Love Every Contact,” highlights the focus on effective networking and swift deal-making.

Video: Experience the ISPO Atmosphere in 90 Seconds

A fast-paced montage of pavilions and stages is a great way to “get in the context” before your visit.

Why ISPO 2025 Outshines Competitors: Numbers and Space

• 2024 Results: Nearly 2,300 exhibitors from 50 countries and 55,000 attendees from 113 countries.
• Messe München: 18 halls with approximately 200,000 m² of indoor exhibition space and 414,000 m² of open-air areas.
• Layout based on the value chain: from Upstream & Supply to Commerce & Experience — making it easier to plan negotiation routes.
• Flexible hall usage: in 2023, 11 halls were utilized, offering a dense concentration of brands and solutions.
• The 2025 slot is ideal for buyers and retailers ahead of purchasing seasons.

Six Companies at ISPO Worth Visiting

• adidas. Showcases sportswear, outdoor gear, and trending padel innovations. Their booth features product premieres and technologies for high-performance training.
• SCOTT Sports. Cycling and winter sports: from e-MTB concepts to ski helmets and goggles. The team demonstrates how to build a complete seasonal assortment.
• Rab Equipment. Technical clothing and gear for mountaineering and trekking. Their booth offers practical cases on materials and insulation for real-world weather conditions.
• Polartec. Fabric innovations (Power Shield, Shed Less, etc.) that set functionality standards. They help brands create cleaner, more durable products.
• JOOLA. Table tennis and pickleball — equipment and apparel lines. They share insights on the growing racquet sports segment.
• Thermore. Next-generation insulators (Ecodown, Invisiloft) for clothing and sleep systems. Focus on lightweight, stable, and recycled fibers.

The full list of participants is finalized before the show and available in the online catalog, updated annually.

Product and Service Categories at ISPO

• Sports fashion and accessories.
• Outdoor, mountaineering, running, cycling, winter sports.
• Factories and materials: fabrics, insulators, components.
• Fitness and health: equipment, rehabilitation, wellness.
• Technologies and digital services for retail, e-commerce, and CRM.
• Equipment and gear for racquet and water sports, fun-sports.

The catalog also shows specialization breakdowns (Bike, Water Sports, Sports Fashion, Fabrics & Materials, etc.) — making it easy to plan your visit.

Recommendations for ISPO 2025 Visitors: How to Maximize Your Experience

• Prepare a “purchasing brief”: categories, price ranges, delivery timelines — this helps get precise offers at booths.
• Allocate time for the Future Lab and Sustainability/Material Hubs — where collaborative pilots and partnerships are born.
• Schedule meetings via the online catalog in advance; prime slots with top brands are booked before the event opens.
• The final hour of the day is the best window for agreements without queues or rush.
• Logistics: Take U2 to Messestadt West/Ost; pavilions are connected by direct passages, but plan your route in advance.

How to Participate in ISPO 2025 as an Exhibitor

Basic steps: submit an application, choose a hall and space size, order technical services (electricity, internet, rigging), arrange sample logistics, plan demos, and manage leads on-site.

ISPO Easy package solutions offer pre-built booths and equipment — a convenient start for first-time exhibitors and demand testing.

Need a stress-free booth? ESBAU will design and build a turnkey exhibition booth — production, setup, graphics, media, and support throughout the event.

Have your design ready but tight on time? ESBAU can execute your project or offer booth rental with quick brand customization.

Testing a new segment? ESBAU’s modular booth with furniture and a meeting area ensures a fast ISPO 2025 entry with a clear budget.

Practical Info: Dates, Venue, Scale

• Location: Trade Fair Center Messe München, Am Messesee 2, 81829 München.
• Venue: 18 halls, approximately 200,000 m² of indoor space and 414,000 m² of open areas.
• 2024 Scale: ~2,300 exhibitors, 55,000 attendees from 113 countries; motto “Love Every Contact.”