IBTM World 2025 in Barcelona, Spain

IBTM World 2025 is the leading exhibition for the MICE (Meetings, Incentives, Conferences, Events) industry, first launched in Barcelona in the early 2000s, gaining global recognition.

Over its 20-year history, it has become a cornerstone event for the events industry.

About the IBTM World 2025 Event

Venue: Fira Barcelona Gran Via, Hall 3, South Entrance, Barcelona, Spain.

Format: A three-day exhibition with a packed schedule of meetings, seminars, and presentations.

Advantages of IBTM World

• Space: Held in the modern Fira Gran Via complex – over 500,000 m² of exhibition space.
• Participants: More than 2,500 exhibitors, including countries, hotels, and technology providers; the event expects over 15,000 professionals from 100+ countries.
• Meeting Format: Personalized one-to-one Hosted Buyer meetings, Lead Booster tool for targeted contacts.
• Networking Effect: Participants from around the world forge dozens of new partnerships in three days.

Participating Companies at IBTM World 2025

• International convention bureaus and DMCs (Middle East, Europe, Asia).
• Hotel groups: Meliá Hotels, Titanic Hotels, Ibiza Convention Bureau (participated in previous years).
• Technology providers for event services and AV solutions.
• Audio-visual and event-tech companies: Market leaders.

Video about the IBTM World 2025 Exhibition

Recommendations for IBTM World 2025 Visitors

• Download the mobile app and pre-schedule meetings with Hosted Buyers.
• Don’t miss "Exceptional Experiences" – exclusive masterclasses and a forum for in-house events.
• Use the hotel shuttle or metro L9 – convenient and quick access to Fira Gran Via.
• Visit the technology zones, such as Lead Booster, to help identify key clients.
• Be sure to attend the Forum for Advocacy and Association Leaders Forum presentations.

Exhibitor Categories

• Tourism destinations and Convention Bureaux.
• Hotels, resorts, and themed venues.
• Event technologies: event-tech, AV, virtual reality.
• Event organizers and DMCs.
• Corporate and incentive travel services.

How to Participate in IBTM World 2025 as an Exhibitor

• Complete the exhibitor enquiry form on the official website.
• Choose your participation format: individual stand, SmartSpace, or sharer hub.
• Organize your stand design. ESBAU, an expert in exhibition stand construction in Europe, offers stand rental or custom exhibition stand construction for any budget.
• After registration, gain access to marketing tools and the Hosted Buyers program.