Your company wants to participate in a trade show and you have been put in charge of providing and organizing the event. After the initial horror of being responsible for such a large-scale event passes, the question arises: “How to build an exhibition stand. Judging by the fact that you’re reading this article, you’ve started a Google search for “Ready or complete guide to build an exhibition booth.” We’ve been waiting for this, so we’ve prepared exactly what you’ve been looking for.
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The cost of an exhibition stand depends on its size and the materials that exhibitors plan to use in the construction. This is only the price to build the trade booth. This central part of the general cost of an exhibition is only 60% of the total cost estimate for the event. So, how much does it cost to build an exhibition booth?
Each company determines its budget for exhibiting. Usually, future cost estimates are generated based on spending in previous periods, adjusted for inflation and wage increases. After the responsible department has formed a budget for the Messe, marketers do the preparatory work and start looking for the exhibit contractor.
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Different stand types strike the imagination, especially when you visit an international exhibition. A booth at an exhibition is a special construction, the purpose of which is to demonstrate the personal features of the exhibiting company and to draw attention to its products from the visitors to the event.
A stand at an exhibition is a business card of any company. Stand types and exhibition design can tell a lot about their owners. Therefore, large companies with famous brands try to make their exhibition structures stand out as brightly as possible.
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There is a real race for visitors’ attention when walking through exhibition halls. And since all is fair in war, there are different tools used: creative exhibition stand design, drinks and snacks, interactive events, free pictures from professional photographers, the possibility to test the products, and so on. Each of the listed above plays its role and can be used for a specific goal. Thus, there is always a choice of method leading to the results needed.
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Videos time watching increases swiftly as we digest more and more information daily, and video format comes out to be the most convenient way to perceive it. People cease watching TV and gladly use the Smart TV opportunities which allow to watch YouTube directly on your TV screen.
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It sounds weird to convince people in 2022 that a business of any scale has to have a website. Just think: when you decide to buy something, the first thing you do is typing the product’s name on the Internet. No matter if you are looking for the reviews, points of sale, product’s description – your way lies through the Internet. This purchase scenario is so habitual for us today. We do not even notice that we act this way.
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There are a few ways to increase the flow of visitors at your trade show. But before we discuss how to do it, let’s understand what is your goal in attracting the large number of people. And let’s find out new booth ideas!
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Do you remember the last time you visited video game trade fair or video game events?
Yes, there were times of cool meetings and amazing acquaintances. But recently, all game events are mostly held online.
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Everyone has long been accustomed to the convenience of modern technologies. Any product can be ordered online, video communication helps to be closer to those who are separated by kilometers, many meetings have moved online due to the pandemic. But how to advertise the product and interest the buyer? The answer is simple – virtual showrooms!
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