Social networks: LinkedIn
I’m Svitlana Udovenko, a marketing specialist and project manager with a passion for helping businesses grow through smart strategy and meaningful communication. With a background in business management and marketing, I’ve spent many years working in the field of exhibition stand construction and B2B marketing — an area that, in my view, remains one of the most effective ways to introduce new products and strengthen established brands.
My experience in exhibition marketing has shown me that trade fairs are much more than just events. They are strong tools that help businesses interact with actual people, share ideas, and establish relationships that will help them succeed in the long run. As a project manager at international shows, I’ve been able to witness for myself which tools and tactics really work, and I appreciate sharing what I’ve learned with others.
I am always looking for new digital marketing tools and methods to use to better promote goods and services, especially in Europe. The industry evolves quickly, and I think that learning and adapting all the time are the best ways to stay ahead.
Through my articles, I write about exhibition marketing, brand promotion, and the practical side of B2B communication — offering ideas and case studies that can help businesses use exhibitions as a global growth channel. My goal is simple: to make sure readers have access to reliable, up-to-date information that inspires them to take their marketing to the next level.
For me, marketing is more than a profession — it’s about helping companies tell their stories, connect with the right audience, and confidently build their presence in markets around the world.
When you attend an expo, a few seconds is all it takes to make a lasting impact of your booth. The right conference giveaways can do more than attract attention — it can start conversations, build relationships,
Different types of stands play a key role in successful exhibitions. From bare space in exhibition and shell scheme stall options to modular event stand systems and
Trade shows are where pipeline is won or lost, and exhibition lead capture is the difference between a busy booth and real revenue. This guide distills practical, data-backed tactics for collecting leads at trade shows—from workflow design to
Applications tailored to the needs of exhibition participants greatly facilitate navigation and the obtaining of necessary information during the event.
Trade shows in 2025 are more competitive than ever, with brands fighting for just a few seconds of attention from visitors walking by. Your exhibition stand design is no longer just a backdrop – it’s a marketing tool, a brand ambassador, and the first impression your business makes on potential customers.
Have you ever wondered why participation in exhibitions remains a relevant marketing tool in an era of rapid development of cheaper digital promotional tools? Furthermore, the number of participants and exhibitions is growing every year.
Suppose your company is planning to take part in an international trade show. It already has a reliable exhibition stand contractor who will realize the pre-approved design of the exhibition stand. It is time to plan meetings at the exhibition stand during the event. Likewise, it is good if the company is not the first year on the market and not the first time it takes part in exhibitions. What about those companies that are new to either of the two?
There is an excellent tool for accomplishing the task at hand. In this article, I will reveal some secrets of working with it so that you can spend your time productively at a trade show.
Read moreIt sounds weird to convince people in 2022 that a business of any scale has to have a website. Just think: when you decide to buy something, the first thing you do is typing the product’s name on the Internet. No matter if you are looking for the reviews, points of sale, product’s description – your way lies through the Internet. This purchase scenario is so habitual for us today. We do not even notice that we act this way.
Read moreEveryone has long been accustomed to the convenience of modern technologies. Any product can be ordered online, video communication helps to be closer to those who are separated by kilometers, many meetings have moved online due to the pandemic. But how to advertise the product and interest the buyer? The answer is simple – virtual showrooms!
Read more
Send us information about your upcoming trade show.
We will quickly calculate the cost of building a trade show booth!
