BEAUTY FORUM Festival 2025 in Munich, Germany

BEAUTY FORUM Festival 2025 — a new format of the legendary autumn B2B exhibition in the field of professional cosmetics and wellness. This year, the festival will take place at Messe München, occupying halls C2, C3, and C4 (North Entrance) and adding a full-fledged consumer segment.

Main theme — Longevity: technologies and practices that unite beauty, health, and quality of life.

Video about the BEАUTY FORUM event in Munich

A short clip capturing the spirit and dynamics of previous editions — to feel the atmosphere before arrival:

Brand history: from Beauty Forum München to the Festival format

The project grew out of the Beauty Forum München exhibition, held in Munich for almost four decades and recognized as the leading autumn industry event in Europe. In 2025, the fair evolved into BEAUTY FORUM Festival, preserving its professional agenda and expanding the guest experience.

• Nearly 40 years in the industry: a consistent series of autumn editions in Munich.
• Relaunch 2025: added consumer hall C4 and focus on Longevity.
• Organizer — Health and Beauty Germany (part of the Cosmoprof network).

Key advantages of BEАUTY FORUM Festival in Munich

• Venue: three halls at Messe München, totaling around 30,000 m² of exhibition space (10,000 m² each in halls C2–C4). This is scale, not a “beauty corner”.
• Previous edition’s scale: more than 530 companies and brands presented innovations at Beauty Forum München 2024 — a strong foundation for the 2025 festival.
• Audience dynamics: in 2023 — over 20,750 industry professionals attended, showing steady growth in interest towards the professional agenda.
• Geography: about 20% of visitors are international, representing 45 countries. Strong core — southern Germany, Austria, and German-speaking Switzerland.
• Clear logistics: North Entrance, convenient Messe München services, transparent construction rules, and technical orders for exhibitors.

About the BEАUTY FORUM Festival program and business value

BEAUTY FORUM Festival 2025 combines a classic exhibition with rich content: BEAUTY Stage, FUSS FORUM, Nail Contest, MEDICAL Congress, Make-up Battle, practical workshops, and startup pitches.

• Professional demos and treatment protocols at leading brands’ stands.
• Dedicated consumer hall (C4): product test-drives and experience formats.
• Longevity section: longevity as an economic niche and product trend.

Six notable companies on site (based on catalog and past editions)

• Dermalogica. Professional skincare with a focus on skin health and education. At the exhibition, the brand traditionally emphasizes consultations and treatment protocols, convenient for salons looking to quickly implement services.
• LPG Deutschland (Endermologie). Device-based solutions for body and face, known for mechanical tissue stimulation. The stand usually showcases updated handpieces and protocols for aesthetic medicine centers.
• IONTO Health & Beauty. German manufacturer of equipment and furniture for treatment rooms; microcurrents, ultrasound, couches, and lamps. Hands-on practice helps understand which configuration to plan for a studio.
• Guinot. French professional skincare with a wide range for face and body. The strong point — a combination of in-salon treatments and home care.
• Eduard Gerlach (GEHWOL). Benchmark products for pedicure and podiatry. A key destination for nail service professionals, medical experts, and spa teams.
• Dr. Belter Cosmetic. German cosmeceutical school with a scientific approach and segmentation by skin needs. The stand often showcases new actives and combined treatment protocols.

These brands are featured in the official catalog and form the core of the professional exhibition in Munich, logically continuing into the festival format this year.

What visitors will see: product and service categories

• Professional cosmetics and medical beauty.
• Device-based cosmetology, diagnostics, consumables.
• Nail service, podiatry, lashes, brows, permanent make-up.
• Natural cosmetics and nutraceuticals.
• Wellbeing, mindfulness, fitness solutions, home and spa accessories.
• Startup zone and educational programs from schools and academies.

Life hacks for visiting BEАUTY FORUM Festival

• Plan your route through the halls in advance: C2 — stage and workshops, C3 — pedicure, podiatry, and medical block, C4 — consumer activities and brands.
• Allow time for demo treatments: the schedule is tight, queues are normal. Booking slots at stands saves nerves.
• Check masterclasses and congresses: MEDICAL Day, FUSS FORUM, Nail Contest — a quick upgrade for your team’s skills.
• Venue services: cloakrooms at the North entrance, food options in all halls, relaxation areas, first aid in the northeast of C4 — convenient for a long day.
• Arrive early: Messe München parking and entrance flow are predictably crowded during peak hours.

How to participate as an exhibitor at BEAUTY FORUM Festival 2025

• Request the exhibitor package and technical regulations of BEAUTY FORUM Festival 2025 (construction deadlines, move-ins, orders for electricity, water, internet).
• Choose your booth format: inline, corner, peninsula, island. Check height and fire safety restrictions in halls C2–C4.
• Apply for Messe München services: logistics, cleaning, catering, rigging, media, security.
• Plan activities: mini-demos, express diagnostics, training sessions — all significantly increase conversion.

Need a turnkey stand in Munich without the headache? Entrust the construction and design part to ESBAU. We design and build exhibition stands across Europe, assist with rental of standard solutions and custom constructions, and take care of technical documentation and installation.

Already have the space but no concept? ESBAU will quickly create the design, coordinate drawings with Messe München’s technical department, and ensure on-site assembly almost overnight. Yes, that fast — so you can focus on sales instead of screws.