Svitlana Udovenko

Marketing specialist and project manager

Social networks: LinkedIn

I’m Svitlana Udovenko, a marketing specialist and project manager with a passion for helping businesses grow through smart strategy and meaningful communication. With a background in business management and marketing, I’ve spent many years working in the field of exhibition stand construction and B2B marketing — an area that, in my view, remains one of the most effective ways to introduce new products and strengthen established brands.

My experience in exhibition marketing has shown me that trade fairs are much more than just events. They are strong tools that help businesses interact with actual people, share ideas, and establish relationships that will help them succeed in the long run. As a project manager at international shows, I’ve been able to witness for myself which tools and tactics really work, and I appreciate sharing what I’ve learned with others.

I am always looking for new digital marketing tools and methods to use to better promote goods and services, especially in Europe. The industry evolves quickly, and I think that learning and adapting all the time are the best ways to stay ahead.

Through my articles, I write about exhibition marketing, brand promotion, and the practical side of B2B communication — offering ideas and case studies that can help businesses use exhibitions as a global growth channel. My goal is simple: to make sure readers have access to reliable, up-to-date information that inspires them to take their marketing to the next level.

For me, marketing is more than a profession — it’s about helping companies tell their stories, connect with the right audience, and confidently build their presence in markets around the world.